Starbooked

The Exchange, produced by CNBC, is a daily business and markets news podcast covering the day's top stories, market movers and original reporting. With about 1,000 episodes and a daily cadence, episodes run roughly 40 to 45 minutes. Estimated downloads are 20,000 to 80,000 per episode, with a rate of $360 to $2,000 per episode for a host-read mid-roll.

Why brands sponsor The Exchange

Daily business news audience from a major network, with high-production finance coverage

  • Publishes a full episode nearly every weekday, with 20 recent episodes all around 40 to 45 minutes
  • Covers markets, investing and corporate news, a context where financial and business brands fit naturally
  • CNBC production standards and newsroom reporting give the show a credible, established brand association
Best forfinancial services and investing appsbusiness software and B2B campaignsbrand awareness among affluent US professionals
Watch forPolitical and market-volatility topics dominate, so pair with brands comfortable beside news.

Brand fit report

Content

Topics, IAB taxonomy
Business and Finance70%
Investing20%
News10%
Formats
news roundup, co-hosted discussion, interview
Tone
informative, fast-paced
Language
English
Production
Studio production
Typical length
40 to 45 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 50%: Apple Podcasts shows 309 ratings, a band of 200 to 1,000 ratings mapping to 5,000 to 25,000 downloads, shifted upward for a large network show with daily cadence, a 2012 Apple listing and a Podcast Index popularity of 9.
Audience asks aboutWhat is moving the stock market todayHow will interest rates and the Federal Reserve affect my moneyWhich companies and sectors are worth watching
Age
12%18-24
24%25-34
25%35-44
39%45+
Gender
35%women
65%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles cover markets, the Federal Reserve, AI and corporate news, with no explicit flags; the Fed espionage episode covers a national security story without graphic content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

"The Exchange" on CNBC is a one-stop shop for the day's top business stories, along with breaking news and the must-see market movers heading into the back half of the trading day. This newsroom-based program also features lots of original reporting, in-depth conversations and showcases CNBC's award-winning investigative work.
The Exchange's own show description from the podcast feed

Do you make The Exchange? Claim or remove this page.

About The Exchange

The Exchange is a daily business and markets podcast from CNBC, covering the day's top business stories, breaking news, market movers and original newsroom reporting. The show is produced by CNBC's newsroom and publishes roughly 1,000 episodes at a daily cadence, typically running 40 to 45 minutes, according to the RSS feed.

The show has a 3.9 average rating from 309 ratings on Apple Podcasts, listed since 2012 and updated daily. Listener figures are estimates: about 20,000 to 80,000 downloads per episode, skewing toward adults aged 35 and older and the United States, with a US audience share estimated at 85 percent.

No sponsors were seen in the last 20 episodes. Estimated rate is $360 to $2,000 per host-read mid-roll episode, which suits financial services, investing and business software brands seeking a daily news audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Exchange can edit or remove this page at any time.

Questions about The Exchange

How much does The Exchange charge for a podcast sponsorship?

Estimated host-read mid-roll rates are $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads per episode. Final pricing depends on the show's own terms and placement.

What is The Exchange about?

The Exchange is a daily CNBC podcast covering the day's top business and market stories, breaking news, investing topics and original newsroom reporting, typically running about 40 to 45 minutes.

How do I contact The Exchange about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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