Starbooked

The Habit

Hosted by Jonathan Rogers

The Habit, hosted by Jonathan Rogers, presents conversations with writers about the craft and practice of writing. The show has 370 episodes with a weekly cadence and a median episode length of about 48 minutes. Estimated downloads per episode are 1,000 to 3,000 (estimated), implying a rate of roughly $40 to $90 per host-read mid-roll ad.

Why brands sponsor The Habit

Reach engaged literary readers through long-running conversations with working writers

  • 370 episodes published weekly since 2019 build a deep, loyal back catalogue
  • Apple Podcasts rating of 4.7 from 275 ratings signals strong listener approval
  • Interviews run about 48 minutes, giving sponsors room for a host-read message
Best forbook publishers and independent bookshopswriting tools and coursesfaith-based and literary brands
Watch forAudience size is modest and estimated, so reach is best measured by niche relevance.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature70%
Careers15%
Religion and Spirituality15%
Formats
interview, archive rebroadcast, narrative series
Tone
thoughtful, conversational
Language
English
Production
Clean, edited audio
Typical length
40 to 50 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode1k–3k
Estimated, confidence 50%: Apple Podcasts 275 ratings (band 200 to 1,000, about 5,000 to 25,000 per episode) shifted down given the show's age of seven years and slow rating accumulation, and cross-checked against a weekly independent show with 370 episodes, no sponsors and Podcast Index popularity 4.
Audience asks aboutHow do writers develop their craft?What habits sustain a writing practice?How do authors approach character and story?
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
50%women
50%men
Countries
🇺🇸 United States75%
🇨🇦 Canada10%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; funding links are empty.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
The feed is flagged non-explicit (explicit 0), and recent titles concern literature and writing.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 83 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks2 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Conversations with writers about writing, hosted by Jonathan Rogers.
The Habit's own show description from the podcast feed

Do you make The Habit? Claim or remove this page.

About The Habit

The Habit is a podcast from The Rabbit Room Podcast Network, hosted by Jonathan Rogers, featuring conversations with writers about writing. The show has published 370 episodes since May 2019, with new episodes released weekly and a median length of about 48 minutes. The Rabbit Room website describes the podcast as a series of conversations with writers.

The show holds a 4.7 average rating from 275 ratings on Apple Podcasts. Its audience is estimated, not reported: roughly 1,000 to 3,000 downloads per episode, skewing toward adult readers and writers in the United States. The feed shows no sponsor mentions or funding links.

Based on the episode data, the show suits book publishers, writing tool makers and literary brands. A host-read sponsorship is estimated at about $40 to $90 per episode, based on the estimated download range.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Habit can edit or remove this page at any time.

Questions about The Habit

How much does The Habit charge for a podcast sponsorship?

Based on an estimated 1,000 to 3,000 downloads per episode, a host-read mid-roll is estimated at about $40 to $90 per episode. Rates are estimates derived from listener signals, not published prices.

What is The Habit about?

The Habit is a weekly podcast with conversations with writers about writing, hosted by Jonathan Rogers and produced by The Rabbit Room Podcast Network. Episodes typically run about 48 minutes.

How do I contact The Habit about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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