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The Hard Way With Joe De Sena

Podcast · www.spartan.com · US · EN
Hosted by Joe De Sena

The Hard Way With Joe De Sena, hosted by Spartan Race founder Joe De Sena, interviews authors, athletes, adventurers and entrepreneurs about discipline, resilience and success. The show has 1,000 episodes, released roughly weekly, with a median length of about 24 minutes. Estimated downloads per episode are 2,000 to 8,000 (estimated), with a host-read rate of $40 to $200 per episode.

Why brands sponsor The Hard Way With Joe De Sena

Reach driven, fitness-minded listeners through a 1,000-episode interview library from Spartan's founder.

  • Over 1,000 episodes with a weekly cadence and consistent high-production interviews.
  • Apple Podcasts rating of 4.8 from 830 ratings, with 90 percent five-star reviews.
  • Listeners are engaged in self-improvement, endurance training and entrepreneurship.
Best forFitness and nutrition productsProductivity and business toolsOutdoor gear
Watch forSpartan Race is the publisher, so sponsors may compete with or be overshadowed by the owner's own brand.

Brand fit report

Content

Topics, IAB taxonomy
Self-Help45%
Health & Fitness25%
Careers15%
Books & Literature15%
Formats
interview, panel discussion, narrative
Tone
motivational, direct
Language
English
Production
Studio production
Typical length
20 to 27 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 830 Apple ratings (band of 50 to 200 shifted for a 1,000-episode show with many years of accumulation), Libsyn hosting, Podcast Index popularity 9, and a long-running weekly cadence.
Audience asks aboutHow do I build discipline and mental toughness?How did guests survive extreme challenges?What habits drive long-term success in business?
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
30%women
70%men
Countries
🇺🇸 United States75%
🇬🇧 United Kingdom8%
🇨🇦 Canada5%
🇦🇺 Australia4%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Spartan Race
Categories promoted
Obstacle course racing, Fitness events
Affiliate links
No

No sponsor mentions found in the feed; the show is owned by Spartan Races, the publisher's own event brand, and no funding links are listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Episode titles reference gangs, IEDs and Navy SEAL training in a historical and personal context, with no explicit flag set in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 97 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

Learn the Spartan mindset. Founder & CEO of Spartan Race and NY Times best-selling author, travels the globe seeking and answers authors, academics, athletes, adventurers, entrepreneurs, CEOs and thought leaders. It will shift your thinking, make you laugh and and give you the tools you need. He's on a mission to find the secrets to success in all aspects of life. Not only does Joe interview epic…
The Hard Way With Joe De Sena's own show description from the podcast feed

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About The Hard Way With Joe De Sena

The Hard Way With Joe De Sena is a long-running interview podcast hosted by Joe De Sena, founder and CEO of Spartan Race and a New York Times best-selling author, according to the show's description and the Spartan website. Each episode features authors, athletes, adventurers and entrepreneurs discussing discipline, resilience and success, followed by panel analysis. The show has 1,000 episodes and releases roughly weekly, with a median episode length of about 24 minutes, per the RSS feed.

The show has 830 Apple Podcasts ratings with an average of 4.8 stars, according to Apple Podcasts. Listener figures are estimates: the show likely reaches about 2,000 to 8,000 downloads per episode, with an audience skewing toward men aged 25 to 44 in the United States. No sponsors were seen in the feed, and the publisher is the show's own Spartan Races brand.

The show suits brands in fitness, productivity and outdoor gear. Estimated host-read rates are $40 to $200 per episode, a range that buys one mid-roll mention to a self-improvement audience. Listeners can contact the show about sponsorship through Starbooked, where the contact email unlocks for $0.80.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Hard Way With Joe De Sena can edit or remove this page at any time.

Questions about The Hard Way With Joe De Sena

How much does The Hard Way With Joe De Sena charge for a podcast sponsorship?

Estimated host-read rates are roughly $40 to $200 per episode, based on an estimated 2,000 to 8,000 downloads per episode. Exact pricing depends on the ad format and any package terms agreed with the show.

What is The Hard Way With Joe De Sena about?

The show features interviews with authors, athletes, adventurers and entrepreneurs about discipline, resilience and success. Each episode is followed by a panel that breaks down the lessons and action steps from the conversation.

How do I contact The Hard Way With Joe De Sena about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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