The How of Business - How to start, run, grow and exit a small business.
The How of Business, hosted by Henry Lopez, is a weekly small business show covering how to start, run, grow and exit a company, with interviews and solo topics. It has 644 episodes since 2016, typically 25 to 50 minutes. Estimated downloads per episode are 5,000 to 25,000, with a rate range of about $90 to $630 per episode for a host-read mid-roll.
Weekly small business advice reaching owners and aspiring founders across 644 episodes
- 644 episodes since 2016 with a steady weekly cadence and a 4.7 Apple Podcasts average rating
- Episodes mix host-led topics with interviews of founders and business service providers
- Recent guests include a founder who scaled from a home kitchen to seven figures and a Stanford-linked trust researcher
Brand fit report
Content
- Formats
- interview, solo monologue, roundtable
- Tone
- practical, informative
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 25 to 50 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Explicit flag is 0 and recent titles cover business topics such as conflict resolution, buyer due diligence and AI for small business.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | sites.libsyn.com/77073/site |
| Apple Podcasts | podcasts.apple.com/podcast/id1105145426 |
| RSS feed | howofbusiness.libsyn.com/rss |
Benchmark score: 88 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| R428 – How Language Shapes Business Perceptions with Daniel Hieber | 2026-10-12 | 49 min |
| 623 – From Home Kitchen to Seven Figures with Addison LaBonte | 2026-10-05 | 38 min |
| 622 – Getting Started with Claude Code & Agentic AI | 2026-09-28 | 28 min |
| 621 – 5 Reasons NOT to Start a Small Business | 2026-09-21 | 14 min |
| 620 – The Trust Factor | 2026-09-14 | 23 min |
| R361 – Start and Grow Without Investors with Tyler King | 2026-08-31 | 44 min |
Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic,…
About The How of Business - How to start, run, grow and exit a small business.
The How of Business is a weekly podcast hosted by Henry Lopez, who draws on his corporate and entrepreneurial career to cover how to start, run, grow and exit a small business. According to the show's website and RSS feed, episodes either explore a business topic or interview an existing small business owner or business service provider. The show has released 644 episodes since April 2016, with a seven-day cadence and episodes typically running 25 to 50 minutes.
Apple Podcasts lists 504 ratings with a 4.7 average, and the show is categorized under Entrepreneurship and Business. Audience size is not published. Based on the rating count, listeners are estimated at roughly 5,000 to 25,000 downloads per episode, and the audience is likely small business owners and aspiring founders, mostly in the United States. No sponsors appear in the feed or episode titles.
Estimated at 5,000 to 25,000 downloads per episode, a host-read mid-roll would typically cost about $90 to $630 per episode. That suits business software, financial services and small business education brands looking for a focused audience of owners and founders.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The How of Business - How to start, run, grow and exit a small business. can edit or remove this page at any time.
Questions about The How of Business - How to start, run, grow and exit a small business.
How much does The How of Business charge for a podcast sponsorship?
Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would be roughly $90 to $630 per episode. Rates are estimates and not a published price.
What is The How of Business about?
The How of Business is a weekly podcast hosted by Henry Lopez about starting, running, growing and exiting a small business. Episodes cover business topics and interviews with owners and service providers.
How do I contact The How of Business about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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