Starbooked

The Nice Guys on Business

Hosted by Doug Sandler, Strickland Bonner

The Nice Guys on Business, hosted by Doug Sandler and Strickland Bonner, covers small business and entrepreneurship through expert interviews and candid co-hosted discussion. The show has 949 episodes in its feed, released about every four days, with a median length near 42 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate of $40 to $200 per episode for a host-read mid-roll.

Why brands sponsor The Nice Guys on Business

Candid small business talk with a loyal, highly rated listener base

  • 412 Apple Podcasts ratings with a 4.9 average over nearly 950 episodes
  • Co-hosts interview practitioners on marketing, sales, and retention
  • Episodes run about 42 minutes, leaving room for a host-read mid-roll
Best forbusiness software and SaaScoaching and professional services
Watch forThe show is explicitly profane at times and its format is long and conversational.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Careers25%
Books and Literature5%
Personal Finance10%
Formats
interview, co-hosted banter, segment
Tone
candid, irreverent
Language
English
Production
Clean, edited audio
Typical length
30 to 55 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 412 Apple ratings, a 4.9 average, 949 episodes since 2018, and a 4-day cadence point to the 2,000 to 8,000 band.
Audience asks abouthow to build customer trust in a small businesshow to launch and sell productshow to run a business without being a jerk
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
35%women
65%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The show description flags it as sometimes raw and sometimes explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 88 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 4 days.

At first listen, it may not sound like they are talking business, but there is no denying the Nice Guys (Doug Sandler and Strickland Bonner) know their audience. If you are an entrepreneur and tired of hearing the same old rah rah static babble on all the other business podcasts out there, it's time for a breath of fresh air. Listen in, subscribe, or join the Nice Guy Community and become a…
The Nice Guys on Business's own show description from the podcast feed

Do you make The Nice Guys on Business? Claim or remove this page.

About The Nice Guys on Business

The Nice Guys on Business is a long-running small business and entrepreneurship podcast hosted by Doug Sandler and Strickland Bonner. According to the show's feed and website, it features top industry experts interviewed behind the scenes, alongside candid discussion between the hosts on relationships, trust, and integrity in business.

The feed lists 949 episodes, released about every four days, with a median episode length of roughly 42 minutes. Apple Podcasts shows 412 ratings with a 4.9 average. Estimated downloads are 2,000 to 8,000 per episode, an estimate rather than a published figure, and the audience is likely small business owners and entrepreneurs.

No sponsors were seen in the recent feed. At an estimated $40 to $200 per episode, a host-read mid-roll suits business software, coaching, and professional services brands that want a trust-driven audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Nice Guys on Business can edit or remove this page at any time.

Questions about The Nice Guys on Business

How much does The Nice Guys on Business charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll is estimated at $40 to $200 per episode. Final pricing depends on the show's terms and the placement.

What is The Nice Guys on Business about?

It is a small business and entrepreneurship show hosted by Doug Sandler and Strickland Bonner. It features expert interviews and candid conversation about building trust, marketing, and running a successful business.

How do I contact The Nice Guys on Business about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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