Starbooked

The Interview is a BBC World Service series of roughly 20-minute conversations with politicians, diplomats, CEOs, activists and cultural figures about global affairs. It has about 1,000 episodes, released roughly every two days, with a median length near 23 minutes. Estimated downloads are 20,000 to 80,000 per episode (estimated), with a host-read mid-roll rate of roughly $360 to $2,000 per episode.

Why brands sponsor The Interview

Reach an older, politically engaged global audience through BBC-backed interviews

  • About 1,000 episodes since 2019 with a consistent semiweekly release schedule
  • Apple Podcasts rating of 4.4 from 330 ratings, with most reviews at five stars
  • Interviews with heads of state, diplomats and CEOs suit high-consideration B2B messaging
Best forB2B and professional servicesfinancial and business servicesthought leadership campaigns
Watch forPolitical and conflict content is heavy, so consumer brands may find the context a poor fit.

Brand fit report

Content

Topics, IAB taxonomy
News45%
Politics35%
Business and finance20%
Formats
interview, one-on-one conversation
Tone
serious, analytical
Language
English
Production
Studio production
Typical length
20 to 25 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 330 Apple ratings points to the 20,000 to 80,000 band, shifted up for the BBC World Service brand, 1,000 episodes, semiweekly cadence and high production.
Audience asks aboutWhat is a leader's position on a current conflict or electionHow does democracy and press freedom hold up under pressureWhat do global business and technology trends mean for everyday life
Age
10%18-24
20%25-34
22%35-44
48%45+
Gender
40%women
60%men
Countries
🇬🇧 United Kingdom25%
🇺🇸 United States15%
🇮🇳 India10%
🇳🇬 Nigeria5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Family friendly
Episode titles discuss armed conflict, war rules and democratic crises (for example, 'The rules of war are being ignored'), with no explicit flag; political content is central to the show.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 2 days.

Conversations with people shaping our world, from all around the globe. Listen to The Interview for the best conversations from the BBC, the world's most trusted international news provider. We hear from titans of business, politics, finance, sport and culture. Global leaders, decision-makers and cultural icons. Politicians, activists and CEOs. Each interview is around 20-minutes, packed full of…
The Interview's own show description from the podcast feed

Do you make The Interview? Claim or remove this page.

About The Interview

The Interview is a BBC World Service podcast that publishes conversations with global figures in politics, business, diplomacy, finance and culture. The feed lists about 1,000 episodes, released roughly every two days, and each episode runs around 23 minutes. Guests in recent episodes include politicians, diplomats and technology executives discussing democracy, conflict and the economy.

The BBC's programme page describes the show as the best conversations from its journalists, with interviews of around 20 minutes covering major issues of the day. Apple Podcasts shows 330 ratings with an average of 4.4 and lists the show as updated semiweekly. Listeners are likely to be older, internationally minded adults interested in news, and estimated downloads are 20,000 to 80,000 per episode (estimated).

No sponsors are visible in the feed, so the show carries no current advertising. A host-read mid-roll would estimate at roughly $360 to $2,000 per episode, suiting B2B, financial and professional services brands that want a serious, politically aware audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Interview can edit or remove this page at any time.

Questions about The Interview

How much does The Interview charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll would be roughly $360 to $2,000 per episode. Rates are estimates derived from the audience signals, not a published price card.

What is The Interview about?

The Interview is a BBC World Service podcast of about 20-minute conversations with politicians, diplomats, business leaders and cultural figures on global issues. Episodes are released roughly every two days.

How do I contact The Interview about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked as well.

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