The Knowledge Project, hosted by Shane Parrish, is a long-form interview show with founders, investors and operators about how they think and make decisions. It has 290 episodes, released roughly every 14 days, typically 60 to 90 minutes long. Estimated downloads per episode are 20,000 to 80,000, with a rate of $360 to $2,000 per host-read mid-roll ad.
A long-running business interview show with a loyal, decision-focused audience
- 2,608 Apple Podcasts ratings with a 4.7 average across 290 episodes
- Host-read sponsor spots are written and performed by Shane Parrish, per the sponsor page
- Guests include founders and CEOs such as Bill Ackman, Brad Jacobs and Tobi Lütke
Brand fit report
Content
- Formats
- interview, long-form conversation
- Tone
- thoughtful, analytical
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 40 to 90 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
The website sponsor page offers host-read sponsorship, and the about page states an Amazon Associates affiliate program; no sponsor mentions were found in the last 20 episode titles.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover business, investing and personal development with no flags; the explicit flag is 0.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | fs.blog/knowledge-project-podcast/ |
| Apple Podcasts | podcasts.apple.com/podcast/id990149481 |
| RSS feed | feeds.megaphone.fm/FSMI7575968096 |
Benchmark score: 91 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| How to Get People to Say Yes | Ryan Serhant | 2026-10-13 | 56 min |
| Charlie Munger's Interview with Todd Combs | 2026-10-06 | 21 min |
| Bill Ackman: The Biggest Fight of His Life | 2026-09-29 | 1 h 18 min |
| Tobi Lütke: The Skills AI Makes More Valuable | 2026-09-15 | 1 h 6 min |
| The 12 Years that Changed Steve Jobs | 2026-09-01 | 1 h 4 min |
| Make Better Decisions by Fixing Yourself First | Roblox Co-founder and | 2026-08-18 | 47 min |
Last six episodes from the show's feed, latest 6 days ago, a new one about every 14 days.
Uncovering the timeless principles that drive success. Hosted by Shane Parrish (entrepreneur, investor, speaker, and author), the goal of each episode is simply to master the best of what other people have already figured out. Learn More: Timeless insights into business and life in 5 minutes a week: https://fs.blog/newsletter Shane's Books: https://fs.blog/books
Do you make The Knowledge Project? Claim or remove this page.
About The Knowledge Project
The Knowledge Project is a long-form interview podcast hosted by Shane Parrish, the author behind Farnam Street. Each episode is a deep conversation with founders, investors and operators about how they think and make decisions, drawing on mental models and timeless principles. Per the website, Parrish is an entrepreneur, investor, speaker and author who has written a New York Times bestseller and runs the Brain Food newsletter.
The feed shows 290 episodes, released about every 14 days, with a median length of roughly 67 minutes, and Apple Podcasts lists 2,608 ratings with a 4.7 average. Listener figures are estimates: based on these signals the show likely reaches 20,000 to 80,000 downloads per episode. No sponsors appear in the recent feed, but the sponsor page offers host-read placements.
At an estimated $360 to $2,000 per host-read mid-roll, the show suits business software, investing platforms and executive education brands that want a thoughtful, high-intent audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Knowledge Project can edit or remove this page at any time.
Questions about The Knowledge Project
How much does The Knowledge Project charge for a podcast sponsorship?
Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll is priced at roughly $360 to $2,000. The show's sponsor page lists limited slots per episode, so availability varies.
What is The Knowledge Project about?
The Knowledge Project is a long-form interview podcast hosted by Shane Parrish. Each episode features founders, investors and operators discussing how they make decisions and think about business and life.
How do I contact The Knowledge Project about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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