The Lead
The Lead, produced by Wondery and published by Audible, is a sports podcast co-hosted by Tiffany Oshinsky and Anders Kelto. It covers daily sports news through in-depth reporting and storytelling by reporters who cover the stories. The show has 906 episodes, released on Wednesdays and Fridays, with a median length of about 26 minutes. Estimated downloads are 20,000 to 80,000 per episode, implying a rate of about $360 to $2,000 per episode.
Long-running daily-news sports show with reported storytelling and Audible-backed production
- 906 episodes published on a Wednesday and Friday schedule since 2019.
- Apple Podcasts shows 2,127 ratings with a 3.7 average.
- Co-hosts Tiffany Oshinsky and Anders Kelto present reporter-led sports stories.
Brand fit report
Content
- Formats
- co-hosted discussion, reporter interview, narrative
- Tone
- analytical, storytelling
- Language
- English
- Production
- Studio production
- Typical length
- 25 to 30 minutes
Audience
Commercial
- Brands seen
- AudibleWondery
- Categories promoted
- audiobooks and audio subscriptions
- Affiliate links
- No
The show description promotes Audible subscriptions and the Audible app, and the feed and website name Wondery as the show's producer.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover cocaine use in a sports-history context and a kidnapping of a footballer's father, a non-graphic treatment of serious news, and the feed is not flagged explicit.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | wondery.com/shows/the-lead/?utm_source=rss |
| Apple Podcasts | podcasts.apple.com/podcast/id1478448344 |
| RSS feed | rss.art19.com/the-lead |
Benchmark score: 22 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Listen Now: My Mom’s Murder | 2026-09-28 | 5 min |
| The Lead Says Farewell | 2024-01-03 | 4 min |
| 2023: The Year Of Women's Sports | 2023-12-22 | 18 min |
| Cocaine, Disco, And A Football Revolution | 2023-12-20 | 26 min |
| Armando Bacot's Last Dance | 2023-12-15 | 26 min |
| ‘It’s Just Magical’: The Surprising Power Of Baseball Memories | 2023-12-13 | 23 min |
Last six episodes from the show's feed, latest 21 days ago, a new one about every 5 days.
The award-winning sports show from Wondery, known for delivering the best storytelling in sports. Every Wednesday and Friday, co-hosts Tiffany Oshinsky and Anders Kelto dive into the biggest and most fascinating sports stories of the day, as told by the reporters who cover them up close. The Lead cuts through the chatter and brings you in-depth reporting and emotional stories, to help make sense…
About The Lead
The Lead is a sports podcast produced by Wondery and published by Audible. Co-hosts Tiffany Oshinsky and Anders Kelto discuss the biggest sports stories of the day, with reporters who cover those stories speaking about their reporting. According to the show website and feed, the podcast releases episodes every Wednesday and Friday, with a median length of about 26 minutes across its 906 episodes.
Apple Podcasts lists 2,127 ratings with a 3.7 average. Listener figures are not published. Based on the rating count and show scale, Starbooked estimates 20,000 to 80,000 downloads per episode, and that audience is likely weighted toward sports fans in the United States, with most listeners in the 25 to 44 range. The show's own description and feed name Audible as the owner and promote Audible subscriptions.
Sponsors for The Lead are likely to be brands that reach sports fans, such as audio subscriptions, sports equipment and sports betting platforms. At an estimated $360 to $2,000 per host-read mid-roll ad, a single episode buys a mid-size campaign. Brands that want a long-running sports show should consider it.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Lead can edit or remove this page at any time.
Questions about The Lead
How much does The Lead charge for a podcast sponsorship?
Starbooked estimates a host-read mid-roll ad at about $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads per episode. Final pricing depends on the show's own terms and the deal you negotiate.
What is The Lead about?
The Lead is a sports podcast from Wondery and Audible, co-hosted by Tiffany Oshinsky and Anders Kelto. It covers daily sports stories through reporting and storytelling from the journalists who cover them.
How do I contact The Lead about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked, so you can request a sponsorship slot directly.
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