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The Look & Sound of Leadership

Podcast · essentialcomm.com/podcast · EN
Hosted by Tom Henschel

The Look & Sound of Leadership, hosted by Tom Henschel of Essential Communications, offers executive coaching tips on how people perceive leaders at work. The show has 276 episodes, released roughly every four weeks, with a median length of about 23 minutes. Estimated downloads are 20,000 to 80,000 per episode, with a rate of $360 to $2,000 per host-read mid-roll ad.

Why brands sponsor The Look & Sound of Leadership

Reach 1,000-plus engaged leadership listeners through a long-running executive coaching series

  • 276 episodes since 2006 build a deep, searchable back catalogue of career advice.
  • Apple Podcasts shows 1,169 ratings averaging 4.8 stars, a strong signal of listener loyalty.
  • Episodes run about 23 minutes, enough room for a full host-read message.
Best forexecutive education and coaching servicesHR and workplace training softwareprofessional services for managers
Watch forPublishing is bimonthly, so each sponsorship reaches listeners slowly over time.

Brand fit report

Content

Topics, IAB taxonomy
Careers55%
Business30%
Personal Development15%
Formats
solo monologue, coaching tips, episodic essay
Tone
instructional, direct
Language
English
Production
Clean, edited audio
Typical length
20 to 28 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: About 1,169 Apple Podcasts ratings, shifted for a 276-episode back catalogue and a bimonthly cadence, points to the 20,000 to 80,000 band; the Podcast Index popularity of 9 and the mid-length episodes support it.
Audience asks aboutHow do I handle difficult or defensive colleagues?How can I get my voice heard as a leader?How do I build confidence and manage nervousness at work?
Age
5%18-24
25%25-34
35%35-44
35%45+
Gender
50%women
50%men
Countries
🇺🇸 United States70%
🇨🇦 Canada10%
🇬🇧 United Kingdom8%
🇦🇺 Australia5%
Other7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Essential Communications
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show promotes its own coaching business, Essential Communications.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Workplace coaching titles such as 'How to Stop Fighting at Work' and 'How to Manage Defensive People' show no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 77 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks7 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 18 days ago, a new one about every 28 days.

An ongoing series of Executive Coaching Tips designed to help you be perceived in the workplace the way you want to be perceived.
The Look & Sound of Leadership's own show description from the podcast feed

Do you make The Look & Sound of Leadership? Claim or remove this page.

About The Look & Sound of Leadership

The Look & Sound of Leadership is an executive coaching podcast produced by Essential Communications and hosted by Tom Henschel. Each episode offers practical tips on how to be perceived at work the way you want to be perceived, covering topics such as delegation, managing defensive colleagues, and speaking with confidence. The feed lists 276 episodes, released roughly every four weeks, with a median length of about 23 minutes.

According to Apple Podcasts, the show has 1,169 ratings averaging 4.8 stars, and it has been listed there since 2008. Listener figures are estimates: the show is likely reaching around 20,000 to 80,000 downloads per episode, skewing toward managers and professionals aged 35 and over. The feed and website show no sponsors, and the show is used to promote the host's own coaching work.

A host-read mid-roll ad on this show is estimated at $360 to $2,000 per episode, based on the audience estimate above. It suits executive education providers, HR software and professional coaching services that want to reach working leaders.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Look & Sound of Leadership can edit or remove this page at any time.

Questions about The Look & Sound of Leadership

How much does The Look & Sound of Leadership charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll ad is estimated at $360 to $2,000 per episode. Final pricing depends on the agreed terms with the show.

What is The Look & Sound of Leadership about?

The show offers executive coaching tips on how people are perceived at work, covering delegation, difficult colleagues, confidence, and leadership presence. It has 276 episodes, released about every four weeks.

How do I contact The Look & Sound of Leadership about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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