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The Paceline Cycling Podcast

Podcast · cyclingindependent.com · EN
Hosted by Patrick Brady, Lori Barrett

The Paceline is a cycling podcast from The Cycling Independent, hosted by Patrick Brady and Lori Barrett, covering road, gravel, mountain and commuter riding, bike gear and the bicycle's place in society. It has 500 episodes released roughly weekly, typically 50 to 55 minutes. Estimated downloads are 5,000 to 15,000 per episode, with a host-read rate of about $90 to $380 per episode.

Why brands sponsor The Paceline Cycling Podcast

Ten years of weekly cycling conversation with gear-focused, engaged riders

  • About 500 episodes released roughly weekly, with a median run time of 52 minutes.
  • Apple Podcasts rating of 4.4 from 298 ratings, indicating a loyal listener base.
  • Recent guests include bike brand founders, frame builders and race mechanics, suiting product sponsors.
Best forcycling gear and apparel brandsbike maintenance and component products
Watch forDownload figures are estimates, and the host read rate is not confirmed by a published media kit.

Brand fit report

Content

Topics, IAB taxonomy
Sports70%
Hobbies & Interests20%
Health & Fitness10%
Formats
co-hosted banter, interview, gear discussion
Tone
conversational, knowledgeable
Language
English
Production
Clean, edited audio
Typical length
35 to 55 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–15k
Estimated, confidence 50%: Apple ratings count of 298 (200 to 1,000 band) for a ten-year-old show, Podcast Index popularity 8, and weekly cadence with no named sponsors.
Audience asks aboutwhich bike gear works on road and trailhow to ride more safely and stay motivatedhow cycling industry figures build and design their products
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
30%women
70%men
Countries
🇺🇸 United States60%
🇨🇦 Canada10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
cycling gear
Affiliate links
Yes

The description links to The Cycling Independent shop, and the website offers site-level sponsor placements, but no sponsor mentions appear in the 20 recent episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No explicit flag is set and the recent titles cover gear, racing and trail advocacy.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 86 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks10 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

The Paceline is a cycling podcast aimed at roadies, mountain bikers, commuters, cyclocross enthusiasts, those who grind gravel—indeed anyone who claims cycling for their own. The bicycle is more than a thing, it’s an issue. The Paceline also discusses the bike’s place in society. The hosts love bike gear so expect some banter about what works and what does not on the road and trail. The podcast…
The Paceline Cycling Podcast's own show description from the podcast feed

Do you make The Paceline Cycling Podcast? Claim or remove this page.

About The Paceline Cycling Podcast

The Paceline is a cycling podcast produced by The Cycling Independent and hosted by Patrick Brady and Lori Barrett, according to the show description in the feed. It covers road, mountain, gravel, cyclocross and commuter riding, with frequent discussion of bike gear and the bicycle's place in society. Episodes are published weekly and have a median length of about 52 minutes.

The show has 500 episodes and holds a 4.4 average rating from 298 ratings on Apple Podcasts. Recent episodes feature interviews with industry figures, including bike brand founders, frame builders and race mechanics. Audience figures are estimates based on Apple rating volume: roughly 5,000 to 15,000 downloads per episode, with an audience skewing toward adult riders in the United States.

The show's feed and website show no named sponsors, only a shop link and a general offer of ad placements. A host-read mid-roll would be estimated at about $90 to $380 per episode, suiting cycling gear, apparel and maintenance brands looking for engaged riders.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Paceline Cycling Podcast can edit or remove this page at any time.

Questions about The Paceline Cycling Podcast

How much does The Paceline Cycling Podcast charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 15,000 per episode, a host-read mid-roll is estimated at about $90 to $380 per episode. Final pricing should be confirmed with the show directly.

What is The Paceline Cycling Podcast about?

The Paceline is a weekly cycling podcast covering road, gravel and mountain biking, bike gear, and the bicycle's role in society. Hosts Patrick Brady and Lori Barrett discuss products and riding with industry guests.

How do I contact The Paceline Cycling Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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