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The Pete the Planner® Show

Podcast · petetheplanner.com · US · EN
Hosted by Peter Dunn

The Pete the Planner Show, hosted by personal finance expert Peter Dunn with co-hosts Kristen and Damian, covers budgeting, investing, retirement and money topics with humor. The show has 540 episodes with a weekly cadence and a median length of about 63 minutes. Estimated downloads are 2,000 to 8,000 per episode (estimated), with a rate of $40 to $200 per episode. Its distinctive detail is the IBJ Media Podcast Network affiliation.

Why brands sponsor The Pete the Planner® Show

Weekly personal finance show with a long archive and a broad, practical audience

  • 540 episodes on a weekly cadence give a sponsor sustained presence over years.
  • Apple Podcasts rating of 4.6 from 248 ratings signals a loyal listener base.
  • Practical money topics such as budgeting, retirement and investing suit financial brands.
Best forpersonal finance appsretirement and investment servicesfinancial education products
Watch forDownload estimates are inferred from ratings and the show has no published download figures.

Brand fit report

Content

Topics, IAB taxonomy
Personal Finance60%
Careers15%
Business News15%
Real Estate10%
Formats
co-hosted banter, interview, solo monologue
Tone
humorous, practical
Language
English
Production
Clean, edited audio
Typical length
55 to 70 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 248 Apple ratings suggests 5,000 to 25,000 but the show is 9 years old and the rating count is low for its age, so the band is shifted down; 540 episodes, weekly cadence, IBJ network affiliation and a Megaphone host are used as supporting signals; Podcast Index popularity 7 is applied.
Audience asks aboutHow to budget and reduce debtWhether retirement savings are on trackHow to invest wisely and avoid costly mistakes
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
45%women
55%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
IBJ MediaYour Money Line
Categories promoted
financial wellness services
Affiliate links
No

No sponsor mentions found in the feed; the website promotes the host's own Your Money Line service and the IBJ Media network.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles such as 'The $300k 401k Mistake' and 'Americans Would Be Shocked by Canadian Personal Finance' are general financial discussion with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 85 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

Discussing money can be emotionally charged, but not here on the Pete the Planner® Show where Personal Finance Expert, former comedian, and author Peter Dunn breaks down personal finance with humor, practical advice, and real-life scenarios to help you make smarter money moves. Pete and his co-hosts Kristen and Damian lead a guilt-free discussion of budgeting, investing, retirement planning, and…
The Pete the Planner® Show's own show description from the podcast feed

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About The Pete the Planner® Show

The Pete the Planner Show is a weekly personal finance podcast hosted by Peter Dunn, a financial expert and former comedian, with co-hosts Kristen and Damian. According to the website, Dunn has written ten books, been a USA TODAY columnist and appeared on CNN and Fox. Episodes cover budgeting, investing, retirement and career money questions, with a typical length of about 63 minutes across 540 episodes.

Apple Podcasts lists the show with 248 ratings and an average of 4.6 stars. Listener figures are estimates only: the show appears to reach roughly 2,000 to 8,000 listeners per episode, with an older, mostly American audience. No sponsors appear in the feed, and the website promotes the host's own Your Money Line service and the IBJ Media network.

Based on an estimated audience, a host-read mid-roll is priced at about $40 to $200 per episode. The show suits personal finance, investing and retirement brands that want an educational, brand-safe context.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Pete the Planner® Show can edit or remove this page at any time.

Questions about The Pete the Planner® Show

How much does The Pete the Planner Show charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll ad is estimated at about $40 to $200 per episode. Exact pricing depends on the show's current terms.

What is The Pete the Planner Show about?

The show is a personal finance podcast hosted by Peter Dunn with co-hosts Kristen and Damian. It covers budgeting, investing, retirement and money decisions with humor and practical advice.

How do I contact The Pete the Planner Show about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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