Starbooked

The Ricochet Podcast

Hosted by James Lileks, Steve Hayward, Charles C. W. Cooke

The Ricochet Podcast, hosted by James Lileks, Steve Hayward and Charles C. W. Cooke, is a weekly politics and news commentary show from Ricochet, discussing the week's issues with guests. It has 688 episodes, typically around 58 minutes long, with an estimated 20,000 to 80,000 downloads per episode. Host-read mid-roll rate range is $360 to $2,000 per episode.

Why brands sponsor The Ricochet Podcast

Weekly politics panel with a large, engaged, mostly older American audience

  • 688 episodes since 2012, with a weekly cadence and roughly 58-minute episodes.
  • Apple Podcasts rating of 4.7 from 1,389 ratings, with most ratings at five stars.
  • Three named hosts and guests give a multi-voice format that suits host-read messages.
Best forbrand awareness for financial servicessubscription or membership campaignsnews and media products
Watch forThe political content is highly partisan, so brands should check fit with their own audience before booking.

Brand fit report

Content

Topics, IAB taxonomy
Politics70%
News20%
Culture10%
Formats
co-hosted banter, panel discussion, guest interview
Tone
opinionated, witty
Language
English
Production
Clean, edited audio
Typical length
50 to 65 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 1,389 Apple ratings fall in the 1,000 to 5,000 band, the show is over five years old, Podcast Index popularity is 9, and it has a long weekly back catalog on Spreaker.
Audience asks aboutWhat is the week's political news and analysis?What do the hosts think about the current election?How does the show's commentary on culture and religion frame the week's events?
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
35%women
65%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The feed links a Spreaker supporter page as the only funding link, with no sponsor mentions in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicshigh

The feed carries an explicit flag and the show is political commentary, with titles such as 'Confessions of a Democratic Operative' and 'Upending Your Moral Universe' signaling heated partisan debate.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

EpisodeDateLength
A Pain in the Polls2026-10-1645 min
Thumos with a Touch of Swaggart2026-10-091 h 1 min
Feeling Judgey2026-10-021 h 5 min
Everything is Everything is Revolutionary Praxis2026-09-251 h 5 min
Familiar Parts of the Body Politic2026-09-181 h 3 min
A Searing Memory2026-09-1159 min

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

Weekly episodes of Ricochet’s flagship podcast feature our hosts James Lileks, Steve Hayward, Charles C. W. Cooke, and guests discussing the issues of the week. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-ricochet-podcast--5817275/support .
The Ricochet Podcast's own show description from the podcast feed

Do you make The Ricochet Podcast? Claim or remove this page.

About The Ricochet Podcast

The Ricochet Podcast is a weekly news and politics commentary show produced by Ricochet, with hosts James Lileks, Steve Hayward and Charles C. W. Cooke, according to the feed and the show's website. Episodes run about 58 minutes on median, and the show has published 688 episodes since November 2012. Its Apple Podcasts listing shows a 4.7 average rating from 1,389 ratings.

The show's audience is estimated, not measured, at roughly 20,000 to 80,000 downloads per episode, based on rating counts and show age. Listeners are likely to be mostly American adults, with the older bands weighted heavily. No sponsors appear in the feed or recent episode titles, and the only funding link is a Spreaker supporter page.

At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $360 to $2,000 per episode. Brands in financial services, memberships or news products that want a politically engaged audience should consider it.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Ricochet Podcast can edit or remove this page at any time.

Questions about The Ricochet Podcast

How much does The Ricochet Podcast charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll rate is roughly $360 to $2,000 per episode. Final pricing should be confirmed with the show directly.

What is The Ricochet Podcast about?

The Ricochet Podcast is a weekly politics and news commentary show. Hosts James Lileks, Steve Hayward and Charles C. W. Cooke discuss the week's issues with guests.

How do I contact The Ricochet Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

Similar creators

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political commentarynews15k–$90–620100
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