Starbooked

The SelfWork Podcast

Hosted by Margaret Robinson Rutherford

The SelfWork Podcast, hosted by psychologist Dr. Margaret Robinson Rutherford, explains mental health treatment and covers depression, anxiety and grief. It has 569 episodes released roughly weekly, typically 20 to 45 minutes long. Estimated downloads are 20,000 to 80,000 per episode, with a rate of $360 to $2,000 per episode.

Why brands sponsor The SelfWork Podcast

A long-running mental health show with a loyal, highly rated audience

  • 1,187 Apple Podcasts ratings with a 4.8 average, with 92% of ratings at five stars
  • 569 episodes since 2016 with a steady weekly cadence and a host who is a licensed psychologist
  • Listeners arrive looking for practical help with mental health, suited to wellness and self-care brands
Best forwellness and self-care productstelehealth and therapy servicesbrand awareness campaigns
Watch forMental health content calls for careful, non-clinical ad copy, and audience figures are estimates.

Brand fit report

Content

Topics, IAB taxonomy
Mental Health70%
Health & Fitness10%
Education10%
Self-Improvement10%
Formats
interview, listener question Q&A, solo monologue
Tone
supportive, informative
Language
English
Production
Clean, edited audio
Typical length
20 to 45 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple Podcasts shows 1,187 ratings (band of 1,000 to 5,000 ratings, 20,000 to 80,000 downloads), with 569 episodes and a weekly cadence supporting the estimate; the 2016 start shifts the band down, but the Podcast Index popularity of 5 and the 'nearly 5 million downloads' claim in the description support the upper range.
Audience asks aboutHow to treat depression and anxietyHow therapy and EMDR workHow to handle grief and difficult relationships
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
65%women
35%men
Countries
🇺🇸 United States60%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencelow
Politicslow

Family friendly
Episode 'Introducing How To!: How To Take Psychedelics for Your Mental Health' covers psychedelics, and the show discusses depression and trauma; the feed is not flagged explicit (explicit=0).

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

I'm Dr. Margaret, a psychologist for over 30 years, TEDx speaker, and the author of Perfectly Hidden Depression. I created The SelfWork Podcast in 2016 to explain mental health treatment and to give you the chance to consider therapy without thinking it's weird or that it somehow suggests you can't fix your own problems. My team is very honored that nine years later, SelfWork has earned nearly 5…
The SelfWork Podcast's own show description from the podcast feed

Do you make The SelfWork Podcast? Claim or remove this page.

About The SelfWork Podcast

The SelfWork Podcast is hosted by Dr. Margaret Robinson Rutherford, a psychologist with over 30 years of practice, TEDx speaker and author of Perfectly Hidden Depression, according to the show's RedCircle page and feed description. The show explains mental health treatment and answers listener questions alongside interviews with authors and experts. It has released 569 episodes in roughly weekly installments, typically 20 to 45 minutes long.

Apple Podcasts lists 1,187 ratings with a 4.8 average. Based on those ratings and the feed's history, the show is estimated to reach 20,000 to 80,000 downloads per episode, a listener base that the host describes as mostly adults seeking practical help. No sponsors appear in the feed, so the show has no existing ad history to report.

At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $360 to $2,000 per episode. Brands in wellness, self-care and telehealth are the best fit for this show, which is listed on Starbooked as a candidate for sponsorship.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The SelfWork Podcast can edit or remove this page at any time.

Questions about The SelfWork Podcast

How much does The SelfWork Podcast charge for a podcast sponsorship?

Estimated rates run about $360 to $2,000 per host-read mid-roll episode, based on estimated downloads of 20,000 to 80,000 and a rate of $18 to $25 per 1,000 downloads. Actual pricing depends on the show's own terms.

What is The SelfWork Podcast about?

The show, hosted by psychologist Dr. Margaret Robinson Rutherford, covers mental health treatment, depression, anxiety and grief. Episodes mix listener questions with interviews with experts and authors.

How do I contact The SelfWork Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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