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The Spear

Podcast · mwi.usma.edu · EN
Hosted by John Amble

The Spear, produced by the Modern War Institute at West Point and hosted by John Amble, features guests telling detailed personal accounts of combat experience, including decision-making under stress. It has 226 episodes released about every 14 days, typically 60 to 70 minutes long. Estimated downloads are 5,000 to 25,000 per episode, implying a rate of $90 to $625 per episode.

Why brands sponsor The Spear

Engaged veteran and defense audience hearing first-person combat stories from West Point

  • Rated 4.8 from 620 Apple Podcasts ratings, with 92% of ratings at five stars
  • Institutional credibility from the Modern War Institute at West Point
  • Long episodes of roughly 50 to 70 minutes give sustained attention for host-read messages
Best forrecruitment and education brandsdefense and aerospace productsveteran-focused services
Watch forRelease cadence is about every two weeks and the audience is narrow and specialized.

Brand fit report

Content

Topics, IAB taxonomy
Politics45%
Careers25%
Business and Finance0%
History30%
Formats
interview, narrative
Tone
serious, reflective
Language
English
Production
Clean, edited audio
Typical length
50 to 70 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 620 Apple ratings with a 4.8 average, a show of about nine years, an institutional publisher on Castos, and a Podcast Index popularity of 9.
Audience asks aboutWhat was it like to serve in combat?How do leaders make decisions under stress?What were specific operations in Iraq and Afghanistan really like?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
20%women
80%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Episodes such as 'Danger in Mosul' and 'Recovering a Downed Marine in Afghanistan' discuss combat violence, and the feed carries no explicit flag.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 76 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 11 days ago, a new one about every 14 days.

The Spear is a podcast from the Modern War Institute at West Point. It sets out to explore the combat experience, with each episode featuring a guest who tells a detailed and personal story, describing the events and exploring topics like decision-making under stress and what it feels like to be in combat.
The Spear's own show description from the podcast feed

Do you make The Spear? Claim or remove this page.

About The Spear

The Spear is a podcast from the Modern War Institute at West Point, hosted by John Amble according to the feed. Each episode features a guest telling a detailed, personal account of combat, covering topics such as decision-making under stress and what it feels like to be in combat. The show has 226 episodes since July 2017, released about every 14 days, with a median length of roughly 66 minutes according to the feed.

The show holds a 4.8 average rating from 620 ratings on Apple Podcasts. Its audience is estimated, not published, and likely consists of veterans, military families, defense professionals and history enthusiasts, mostly American. No sponsors appear in the feed, so the show runs without visible advertising.

A host-read mid-roll ad is estimated at $90 to $625 per episode, based on an estimated 5,000 to 25,000 downloads. This suits defense, veteran-services and education brands looking for a serious, engaged listener base.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Spear can edit or remove this page at any time.

Questions about The Spear

How much does The Spear charge for a podcast sponsorship?

The estimated rate is $90 to $625 per episode for a host-read mid-roll ad, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing depends on the sponsorship terms agreed with the show.

What is The Spear about?

The Spear is a podcast from the Modern War Institute at West Point. Each episode features a guest describing their personal combat experience, including decisions made under stress.

How do I contact The Spear about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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