Starbooked

The Spy Who

Podcast · wondery.com · EN
Hosted by Indira Varma, Raza Jaffrey, Emilia Fox

The Spy Who, published by Audible under the Wondery label, tells real intelligence stories with hosts Indira Varma, Raza Jaffrey and Emilia Fox. The show has 138 episodes, a weekly cadence and a median episode length of about 40 minutes. Estimated downloads are 20,000 to 80,000 per episode, with a rate of $360 to $2,000 per episode for a host-read mid-roll.

Why brands sponsor The Spy Who

High-production espionage history serial with strong ratings and a loyal weekly audience

  • 138 episodes at a steady weekly cadence, with 2,000-plus-word narrative episodes that hold attention
  • 568 Apple ratings averaging 4.6 stars, with 482 five-star ratings
  • Full-length episodes of about 40 minutes give a host-read spot room to land
Best forpremium consumer brandssubscription and streaming servicesbook and education campaigns
Watch forThe show is a publisher-run Audible property, so the ad inventory and sponsor rules are likely controlled by Audible or Wondery.

Brand fit report

Content

Topics, IAB taxonomy
History60%
True Crime25%
Politics15%
Formats
narrative, multi-part serial, trailer
Tone
dramatic, documentary
Language
English
Production
Studio production
Typical length
35 to 45 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple ratings_count of 568 falls in the 200 to 1,000 band (5,000 to 25,000), shifted up for the large publisher, weekly cadence, high production and Audible's catalog reach, with a mid-range rating average of 4.6.
Audience asks aboutWhich real spy cases are covered in each seriesHow accurate the historical account isWhich episodes deal with Cold War or 9/11 intelligence
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
45%women
55%men
Countries
🇺🇸 United States50%
🇬🇧 United Kingdom25%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
Produced adpre-recorded ad inserted
Brands seen
AudibleWondery
Categories promoted
audiobooks and audio subscriptions
Affiliate links
No

The description says Audible subscribers can listen ad-free and invites listeners to join Audible, and the feed's own trailer episodes promote other Audible shows.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Episodes such as 'The Spy Who Almost Stopped 9/11 | Enhanced Interrogation' and 'The Spy Who Rode with Warlords | The First Casualty' cover war, torture and terrorism, which justifies a medium violence rating.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 91 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

These are stories you were never meant to hear. The invisible but vital work of the world’s intelligence services: secret operatives playing to very different rules. The Spy Who, hosted by Indira Varma, Raza Jaffrey and Emilia Fox, takes you deep inside that shadow world to meet spies who risked everything in the national interest – or, sometimes, their own. Audible subscribers can listen to all…
The Spy Who's own show description from the podcast feed

Do you make The Spy Who? Claim or remove this page.

About The Spy Who

The Spy Who is a narrative history podcast published by Audible under the Wondery label. Its hosts are Indira Varma, Raza Jaffrey and Emilia Fox, and the feed describes the show as a look at the work of intelligence services through the stories of spies who took real risks. Episodes are released weekly and typically run about 40 minutes, grouped into multi-part series.

The show has 138 episodes in its feed and 568 ratings on Apple Podcasts, with an average of 4.6 stars. The feed does not publish listener figures. Based on the rating count, release pattern and publisher, our estimate is 20,000 to 80,000 downloads per episode, which suggests an audience skewing older and mostly from the United States and United Kingdom. This estimate is ours, not a published figure.

The feed promotes Audible subscriptions and the Audible app, and no independent sponsors appear in the feed. A host-read mid-roll would cost an estimated $360 to $2,000 per episode, which suits premium consumer, subscription and education brands. Sources: the show's RSS feed and Apple Podcasts listing.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Spy Who can edit or remove this page at any time.

Questions about The Spy Who

How much does The Spy Who charge for a podcast sponsorship?

Our estimate for a host-read mid-roll is $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads. The show is run by Audible, so ad rates may differ from this estimate.

What is The Spy Who about?

The Spy Who is a history podcast about real intelligence operatives and their missions. It is hosted by Indira Varma, Raza Jaffrey and Emilia Fox and is released weekly as multi-part series.

How do I contact The Spy Who about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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