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The History Hour, published by BBC World Service, compiles the weekly Witness History programmes, retelling historical events through first-person testimony and archive stories. It runs 518 episodes on a weekly cadence, typically 60 minutes long. Estimated downloads per episode are 20,000 to 80,000 (estimated), a host-read rate of about $360 to $2,000 per episode. The show is rated 4.3 on Apple Podcasts.

Why brands sponsor The History Hour

Long-running BBC history series with a loyal, highly rated audience

  • 518 episodes with weekly releases, giving sustained presence over time
  • Apple Podcasts rating of 4.3 from 560 ratings signals an engaged audience
  • Trusted BBC World Service brand suits brands wanting credibility
Best forbrand awareness campaignseducation and cultural productspremium heritage brands
Watch forPublic broadcaster that may have strict rules on commercial integration; confirm eligibility before booking.

Brand fit report

Content

Topics, IAB taxonomy
History70%
Politics10%
Science5%
Arts & Entertainment15%
Formats
narrative, archive documentary, compiled episodes
Tone
informative, reflective
Language
English
Production
Studio production
Typical length
60 to 61 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 40%: Apple Podcasts ratings_count of 560 places the show in the 200 to 1,000 band (5,000 to 25,000), shifted up for a large public broadcaster with 518 episodes, high popularity bucket 9, and BBC distribution, giving 20,000 to 80,000.
Audience asks aboutWhat happened during this historical event?Who were the people involved?How does this story connect to today?
Age
12%18-24
20%25-34
22%35-44
46%45+
Gender
48%women
52%men
Countries
🇬🇧 United Kingdom30%
🇺🇸 United States25%
🇦🇺 Australia8%
🇨🇦 Canada7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Episode titles cover war, assassination and disasters such as the Falklands War and the Ireland nightclub fire, handled in a documentary register; the feed is not explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 91 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 7 days.

A compilation of the latest Witness History programmes.
The History Hour's own show description from the podcast feed

Do you make The History Hour? Claim or remove this page.

About The History Hour

The History Hour is a podcast published by BBC World Service that compiles episodes of its Witness History programmes. Each episode retells a historical event through archive recordings and first-hand accounts, covering subjects from wars and political movements to cultural milestones. The show has released 518 episodes, mostly on a weekly cadence, with a typical length of about 60 minutes according to the feed.

The show is rated 4.3 on Apple Podcasts from 560 ratings, a signal of an engaged listener base. Audience figures are estimates only, based on ratings volume and the show's scale: roughly 20,000 to 80,000 downloads per episode. The feed shows no sponsor mentions, so commercial activity appears to be absent.

The show suits brands seeking credible, premium placement among history and documentary listeners. Host-read rates are estimated at about $360 to $2,000 per episode, and the public broadcaster's editorial rules should be confirmed before any approach.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The History Hour can edit or remove this page at any time.

Questions about The History Hour

How much does The History Hour charge for a podcast sponsorship?

Estimated host-read rates are about $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads. Actual pricing depends on the publisher's policies and must be confirmed directly.

What is The History Hour about?

The History Hour is a BBC World Service podcast that retells historical events through archive recordings and first-hand testimony. Episodes run about an hour and are released weekly.

How do I contact The History Hour about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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