The Standard Issue is hosted by Craig Stalowy and Tom Johnson, two firefighters who cover fitness, family, leadership and self-improvement under a Wake, Work, Win philosophy. The show has 247 episodes, released weekly, with a median length of about 30 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate range of $40 to $200 per episode.
Engaged firefighter and fitness audience, with weekly episodes since 2021
- 247 episodes with a median length of about 30 minutes and a weekly release schedule
- Apple Podcasts rating of 4.9 from 449 ratings, with 416 five-star reviews
- Show merchandise and a Patreon community suggest listeners who buy into the brand
Brand fit report
Content
- Formats
- co-hosted banter, solo monologue, interview
- Tone
- motivational, casual
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 25 to 40 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- apparel, fitness merchandise
- Affiliate links
- Yes
The website links to a Patreon membership and an in-house store selling shirts, hats and patches, but no sponsor mentions appear in the recent episode titles.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles are routine episode numbers and the show is explicit: 0 in the feed, with a self-improvement and firefighter focus.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.the-standard.us |
| Apple Podcasts | podcasts.apple.com/podcast/id1225747138 |
| RSS feed | anchor.fm/s/de3c105c/podcast/rss |
Benchmark score: 87 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Standard Issue 10.16.26 | 2026-10-16 | 40 min |
| Standard Issue 10.9.26 | 2026-10-09 | 22 min |
| Standard Issue 10.2.26 | 2026-10-02 | 31 min |
| Standard Issue 9.25.26 | 2026-09-25 | 28 min |
| Standard Issue 9.18.26 | 2026-09-18 | 24 min |
| Standard Issue 9.11.26 | 2026-09-11 | 31 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.
Wake. Work. Win. Along with some firehouse kitchen table laughs.
About The Standard Issue
The Standard Issue is a self-improvement podcast hosted by Craig Stalowy and Tom Johnson, who describe themselves as firefighters living a Wake, Work, Win lifestyle, according to the show's About page on the-standard.us. Episodes cover fitness, family, leadership and the firehouse kitchen table humor the hosts bring to the show. The show has 247 episodes, released weekly, with a median length of about 30 minutes.
The show is rated 4.9 on Apple Podcasts from 449 ratings, and it has been listed there since 2017. The feed and the website describe an audience of firefighters and fitness-minded listeners, which is an estimate and not a published figure. Estimated downloads are 2,000 to 8,000 per episode, based on the rating count.
No sponsors were named in the feed, website or episode titles. The show sells merchandise and runs a Patreon membership, which suggests a brand fit for fitness, apparel and first responder products. The estimated rate is $40 to $200 per host-read mid-roll ad.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Standard Issue can edit or remove this page at any time.
Questions about The Standard Issue
How much does The Standard Issue charge for a podcast sponsorship?
The estimated rate is $40 to $200 per host-read mid-roll ad, based on an estimated 2,000 to 8,000 downloads per episode. Exact pricing depends on the rate the show sets for the placement.
What is The Standard Issue about?
The Standard Issue covers fitness, family, leadership and self-improvement, hosted by two firefighters under a Wake, Work, Win philosophy. Episodes are weekly with a median length of about 30 minutes.
How do I contact The Standard Issue about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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