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The Sword & The Trowel

Hosted by Tom Ascol, Graham Gunden

The Sword & The Trowel, hosted by Tom Ascol with Graham Gunden, is a weekly Christian podcast from Founders Ministries covering doctrine, church life and current cultural issues from a Reformed Baptist perspective. It has 430 episodes with a 7-day cadence and typical episodes of 40 to 55 minutes. Estimated downloads per episode are 5,000 to 25,000, with a rate of $90 to $625 per episode.

Why brands sponsor The Sword & The Trowel

A weekly, doctrinally rigorous audience of engaged church leaders and lay Christians

  • 430 episodes since February 2019 on a steady seven-day cadence
  • Apple Podcasts rating of 4.8 from 861 ratings, 780 of them five stars
  • Episodes of roughly 45 minutes give a sponsor room for a full host-read
Best forChristian books and study resourcesChurch software and ministry toolsFaith-based education programs
Watch forListeners are a narrow religious audience; commercial fit depends on the offer.

Brand fit report

Content

Topics, IAB taxonomy
Religion & Spirituality85%
Education15%
Formats
co-hosted discussion, expository teaching, listener Q&A
Tone
doctrinal, serious
Language
English
Production
Clean, edited audio
Typical length
40 to 50 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 861 Apple ratings (band of 200 to 1,000 ratings maps to 5,000 to 25,000), a 2019 start with 430 episodes, weekly cadence, and a ministry-backed host network.
Audience asks aboutWhat does the 1689 Baptist Confession teach on a given doctrine?How should churches approach politics and culture?Is a particular theological position biblical?
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
30%women
70%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Founders Ministries
Categories promoted
religious ministry and education
Affiliate links
No

No sponsor mentions found in the feed; the description promotes only Founders Ministries, which publishes the show.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles address abortion-adjacent and political topics such as 'Should Christians Use IVF?' and 'The War on Women', though the tone is doctrinal rather than graphic.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 97 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

The Sword & The Trowel is the weekly Founders Ministries podcast with Tom Ascol. New episodes drop every Tuesday.
The Sword & The Trowel's own show description from the podcast feed

Do you make The Sword & The Trowel? Claim or remove this page.

About The Sword & The Trowel

The Sword & The Trowel is a weekly podcast from Founders Ministries, hosted by Tom Ascol and Graham Gunden. Episodes cover Reformed Baptist doctrine, the 1689 Confession, church life and cultural questions, usually in a discussion format with listener questions. Tom Ascol, as described on the Founders website, leads the ministry's work on the recovery of the gospel and the reformation of local churches.

The show has published 430 episodes since February 2019, with a new episode roughly every seven days. Typical episodes run 40 to 55 minutes. Apple Podcasts lists a 4.8 average from 861 ratings, which the feed and Apple data support as a sign of a loyal listener base. Listeners are estimated to be mostly older, US-based church members and leaders; this is an estimate, not published data.

No sponsors appear in the feed. Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would be priced at about $90 to $625 per episode. Brands in Christian publishing, church tools and faith-based education are the best fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Sword & The Trowel can edit or remove this page at any time.

Questions about The Sword & The Trowel

How much does The Sword & The Trowel charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is roughly $90 to $625 per episode. Final pricing depends on the show's rate card and the terms of the booking.

What is The Sword & The Trowel about?

It is a weekly Reformed Baptist podcast from Founders Ministries, hosted by Tom Ascol and Graham Gunden. Episodes cover doctrine, the 1689 Confession, church life and cultural questions.

How do I contact The Sword & The Trowel about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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