Starbooked

The Talk Show With John Gruber

Hosted by John Gruber

The Talk Show With John Gruber, hosted by John Gruber of Daring Fireball, is a long-form director's commentary track covering Apple, technology, design, and movies, usually with a guest. It has 375 episodes and updates about every two weeks, with a median length of roughly 2 hours 13 minutes. Estimated downloads are 5,000 to 25,000 per episode (estimated), priced at $90 to $625 per host-read mid-roll ad.

Why brands sponsor The Talk Show With John Gruber

Long-form Apple audience with a loyal, technically engaged listener base

  • 375 episodes since 2014 give a deep back catalogue that keeps earning downloads.
  • Apple Podcasts shows 3,162 ratings averaging 3.6 stars, a sign of an established audience.
  • Episodes average about two hours, leaving room for a host-read mid-roll ad with full attention.
Best fordeveloper toolsconsumer electronics accessoriessoftware subscriptions
Watch forThe release cadence is roughly every two weeks, so reach per month is lower than weekly shows.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing70%
Business & Finance10%
Movies & Entertainment10%
Arts & Design10%
Formats
co-hosted banter, interview, solo monologue
Tone
discursive, irreverent
Language
English
Production
Clean, edited audio
Typical length
1 hour 30 minutes to 2 hours 40 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: About 3,162 Apple Podcasts ratings places the show in the 5,000 to 25,000 band, a 375-episode back catalogue and an established technology niche point to the upper half, and the site's own sponsorship pitch cites a large dedicated readership.
Audience asks aboutWhat is Apple's current product lineup and upcoming event news?How do Apple's software updates and platform policies affect users?What do guest tech writers think about recent industry events?
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
20%women
80%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
WorkOS
Categories promoted
software developer tools
Affiliate links
No

The website's sponsorship page lists a week-long feed and sidebar sponsorship at $12,000 and a 'Sponsor the Show' link, and the contact page names WorkOS as a sponsor, but no sponsor mentions were found in the 20 recent episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicsmedium

Episode titles include 'Taking Drugs to Get Fat' and 'A Naughty Citizen', and the show covers political topics such as the Trump T1 phone, so profanity and a mild adult tone are possible.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 45 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence15 / 50
Activity Episodes in the last 90 days, weekly is full marks9 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 23 days ago, a new one about every 14 days.

The director’s commentary track for Daring Fireball. Long digressions on Apple, technology, design, movies, and more.
The Talk Show With John Gruber's own show description from the podcast feed

Do you make The Talk Show With John Gruber? Claim or remove this page.

About The Talk Show With John Gruber

The Talk Show With John Gruber is a long-form commentary podcast from Daring Fireball, hosted by John Gruber, covering Apple, technology, design, and movies. Most episodes feature a guest from the technology writing community, and episodes typically run about two hours. The website describes the show as the director's commentary track for Daring Fireball.

The show has 375 episodes in its feed, with a release frequency Apple Podcasts lists as bimonthly and a recent cadence of roughly every two weeks. The Apple Podcasts listing shows 3,162 ratings with an average of 3.6 stars. Listener figures are estimates: Starbooked estimates 5,000 to 25,000 downloads per episode, largely audience-weighted toward technology professionals and Apple enthusiasts.

Sponsorship has been offered as a week-long feed and sidebar placement at $12,000 per week, and WorkOS has been named as a sponsor on the website. Host-read mid-roll pricing on Starbooked is estimated at $90 to $625 per episode, and the show suits developer tools, consumer electronics accessories, and software subscriptions.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Talk Show With John Gruber can edit or remove this page at any time.

Questions about The Talk Show With John Gruber

How much does The Talk Show With John Gruber charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at $90 to $625 per episode, based on an estimated 5,000 to 25,000 downloads. The website separately lists a week-long feed and sidebar sponsorship at $12,000.

What is The Talk Show With John Gruber about?

The show is a long-form commentary podcast from Daring Fireball covering Apple, technology, design, and movies. John Gruber hosts, usually with a guest, and episodes run about two hours.

How do I contact The Talk Show With John Gruber about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

Similar creators

Podcast and other creators in apple technology, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
apple technologymac productivity50k–$360–200091
apple technologymac software5.5k–$50–20083
nosillacast@podfeet
apple technologymac productivity1.9k17$150–25032