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The Trade Guys

Podcast · www.csis.org/podcasts/trade-guys · US · EN
Hosted by Scott Miller, Bill Reinsch

The Trade Guys is a weekly podcast from the Center for Strategic and International Studies, hosted by Scott Miller and Bill Reinsch. It covers US trade policy, tariffs, USMCA and China trade, with guest experts. Episodes run about 32 minutes, and the show has 371 episodes. Estimated 5,000 to 25,000 downloads per episode (estimated). Rate range about $120 to $620 per episode. Distinctive detail: a nonpartisan Washington think tank format.

Why brands sponsor The Trade Guys

Weekly trade policy analysis from a nonpartisan Washington think tank

  • Reaches a professional audience following tariffs, USMCA and US-China trade developments.
  • Consistent weekly cadence over 371 episodes with roughly 32-minute episodes.
  • Rated 4.5 on Apple Podcasts across 154 ratings, with most ratings at five stars.
Best forB2B services for importers and exporterstrade compliance and logistics softwareprofessional education
Watch forAudience is niche and policy-focused; a consumer product may see weak conversion.

Brand fit report

Content

Topics, IAB taxonomy
Business News45%
News and Politics35%
Business Policy20%
Formats
co-hosted discussion, expert interview, news roundup
Tone
analytical, measured
Language
English
Production
Studio production
Typical length
28 to 35 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 154 Apple ratings (band 50 to 200 and 200 to 1,000 range), 371 episodes over about 8 years, weekly cadence, institutional hosting on Megaphone, and a Podcast Index popularity of 9.
Audience asks aboutWhat do the latest tariffs mean for my business?How is the USMCA review progressing?How do US-China trade talks affect markets?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
40%women
60%men
Countries
🇺🇸 United States70%
🇨🇦 Canada10%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles discuss tariffs, sanctions and trade disputes between governments, which is political subject matter but presented analytically.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 78 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

Trade experts Scott Miller and Bill Reinsch break down the buzz around trade, how it affects policy, and how it impacts your day-to-day. The Trade Guys is a weekly podcast from the Center for Strategic and International Studies (CSIS), a nonpartisan think tank in Washington, D.C.
The Trade Guys's own show description from the podcast feed

Do you make The Trade Guys? Claim or remove this page.

About The Trade Guys

The Trade Guys is a weekly podcast from the Center for Strategic and International Studies, a nonpartisan think tank in Washington, D.C. Hosts Scott Miller and Bill Reinsch break down trade news, tariffs and how trade policy affects everyday business, often with guest experts. The show has 371 episodes and typical episodes run about 32 minutes, according to its RSS feed.

The Apple Podcasts listing shows a 4.5 average rating from 154 ratings. Audience figures are estimates, not published numbers: we estimate 5,000 to 25,000 downloads per episode, based on rating count, cadence and show age. The likely listeners are trade professionals, policy observers and business readers, mostly in the United States.

No sponsors were seen in the feed. An estimated host-read mid-roll would be priced at roughly $120 to $620 per episode. The show suits B2B brands serving importers, exporters and trade compliance teams.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Trade Guys can edit or remove this page at any time.

Questions about The Trade Guys

How much does The Trade Guys charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $120 to $620 per episode, based on estimated downloads of 5,000 to 25,000 per episode at $18 to $25 per 1,000 downloads. Final pricing depends on the show's terms.

What is The Trade Guys about?

The Trade Guys is a weekly CSIS podcast where Scott Miller and Bill Reinsch analyze trade policy, tariffs, USMCA and US-China trade, often with expert guests, in episodes of about half an hour.

How do I contact The Trade Guys about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

Similar creators

Podcast and other creators in trade policy, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
foreign policygeopolitics15k–$90–62072
china africageopolitics15k–$90–62058
İMMİB@immibnews · TR
trade policymining exports2.1k91$150–25036
trade policykorea exports23k172$150–25010