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The Trail Went Cold

Podcast · www.trailwentcold.com · EN
Hosted by Robin Warder

The Trail Went Cold is a weekly true crime podcast hosted by Robin Warder, examining unsolved murders and missing persons cases from different countries and eras. It has 564 episodes, typically 45 to 50 minutes long, with an estimated 5,000 to 25,000 downloads per episode (estimated). Host-read rate range is $90 to $630 per episode. Each episode ends with the host's own theories.

Why brands sponsor The Trail Went Cold

A 564-episode weekly true crime show with a loyal, highly rated audience

  • Apple Podcasts shows 3,056 ratings averaging 4.5 stars, a strong engagement signal for a long-running show.
  • Weekly episodes of 45 to 50 minutes across more than ten years give a stable, long-tail catalogue.
  • The host-led analysis format gives sponsor reads a conversational, trusted setting.
Best forConsumer brands seeking a mature true crime audienceAwareness campaigns with a long shelf life
Watch forContent centres on murder and violence, so brands need a suitability review before booking.

Brand fit report

Content

Topics, IAB taxonomy
True Crime95%
Mystery5%
Formats
solo monologue, case narrative, host theory and analysis
Tone
serious, analytical
Language
English
Production
Clean, edited audio
Typical length
43 to 50 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 3,056 Apple Podcasts ratings and a 564-episode back catalogue on a weekly cadence, with Podcast Index popularity 9, suggest the 200 to 1,000 ratings band (5,000 to 25,000 per episode), which fits a show of this age.
Audience asks aboutWhat happened in unsolved murder casesWho was responsible for the disappearancesWhat the host's theory is on each case
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
55%women
45%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

No sponsor mentions found in the feed; the website links to a Patreon page and a store.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencehigh
Politicslow

Episodes cover murders and mutilation, for example the Howard Green and Carol Marron case in episode 504, and the feed flags the show as explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

The Trail Went Cold is a weekly true crime podcast which explores baffling unsolved mysteries and cold cases. On each episode, host Robin Warder examines a new murder or missing persons case, tackling a wide variety of mysteries from different countries and time periods. After sharing all the details about each case, Robin offers his own personal analysis and theories about what happened. The…
The Trail Went Cold's own show description from the podcast feed

Do you make The Trail Went Cold? Claim or remove this page.

About The Trail Went Cold

The Trail Went Cold is a weekly true crime podcast that examines unsolved murders and missing persons cases from different countries and time periods. According to the show's website, host Robin Warder shares case details and then offers his own analysis and theories about what happened. The podcast is produced and edited by Magill Foote, with music composed and performed by Vince Nitro.

The show has published 564 episodes, usually released weekly, with episodes typically running 43 to 50 minutes. Apple Podcasts lists 3,056 ratings with an average of 4.5 stars. Listener figures are not published; Starbooked estimates 5,000 to 25,000 downloads per episode based on rating volume and show age, and the audience is likely to skew toward adults interested in true crime, mainly in the United States.

No sponsors were seen in the feed, although the website links to a Patreon page. Based on the estimate, an episode sponsorship typically costs $90 to $630 for a host-read mid-roll spot. The show suits consumer brands with an adult audience that can accept true crime content.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Trail Went Cold can edit or remove this page at any time.

Questions about The Trail Went Cold

How much does The Trail Went Cold charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at $90 to $630 per episode, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per 1,000. Final pricing is set by the show.

What is The Trail Went Cold about?

The Trail Went Cold is a weekly true crime podcast hosted by Robin Warder. Each episode covers an unsolved murder or missing persons case and ends with the host's own analysis and theories.

How do I contact The Trail Went Cold about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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