Starbooked

The Untold Story with Martha MacCallum

Hosted by Martha MacCallum

The Untold Story with Martha MacCallum, hosted by Martha MacCallum of FOX News, features weekly interviews with major newsmakers about perseverance and turning points. It has 603 episodes released roughly every two days, with a median length of about 21 minutes. Estimated downloads are 20,000 to 80,000 per episode (estimated), with a host-read rate range of $360 to $2,000 per episode.

Why brands sponsor The Untold Story with Martha MacCallum

Long-running FOX News interview show with an estimated 20,000 to 80,000 listeners per episode

  • 603 episodes since December 2018 with a weekly-to-biweekly cadence, giving a steady placement schedule.
  • Apple Podcasts rating of 4.6 from 772 ratings signals an engaged, established audience.
  • Recent episodes run 15 to 30 minutes, giving host-read mid-rolls a focused listening window.
Best forfinancial services awareness campaignsnews and current affairs subscriptionsbrand reach among politically engaged adults
Watch forHeavy political and news focus means brand safety fit depends on your audience and category.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics60%
Business and Finance15%
Society15%
Health and Fitness5%
Technology and Computing5%
Formats
interview, news analysis, panel discussion
Tone
serious, informative
Language
English
Production
Studio production
Typical length
15 to 30 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 772 Apple ratings (band of 200 to 1,000 ratings mapping to 5,000 to 25,000 downloads, shifted up for the network's brand and Megaphone hosting with 603 episodes and weekly-to-biweekly cadence) yields a range spanning roughly 20,000 to 80,000 per episode.
Audience asks aboutWhat does the midterm election outlook look like?How are major policy debates like healthcare and the economy shaping up?What personal stories lie behind newsmakers in the headlines?
Age
5%18-24
12%25-34
18%35-44
65%45+
Gender
45%women
55%men
Countries
🇺🇸 United States90%
🇨🇦 Canada4%
🇬🇧 United Kingdom2%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencelow
Politicshigh

Family friendly
Recent titles cover elections, a campus Title IX case and a fraternity cocaine ring ("Operation Drugs Unlimited"), which is news reporting rather than explicit content, and the feed carries no explicit flag.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 70 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence25 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 2 days.

Martha MacCallum, host of The Story on the FOX News Channel, sits down with a major newsmaker each week to get their "Untold Story." Martha's guests share inspiring stories of perseverance, positivity and more.
The Untold Story with Martha MacCallum's own show description from the podcast feed

Do you make The Untold Story with Martha MacCallum? Claim or remove this page.

About The Untold Story with Martha MacCallum

The Untold Story with Martha MacCallum is a FOX News Podcasts interview show hosted by Martha MacCallum of the FOX News Channel. Each episode features a major newsmaker sharing a personal story of perseverance and positivity, according to the show's feed and website at radio.foxnews.com. The feed lists 603 episodes since December 2018, released roughly every two days, with a median running time of about 21 minutes.

The show holds a 4.6 average rating from 772 ratings on Apple Podcasts. Based on those signals, listeners are estimated at 20,000 to 80,000 per episode, with an audience skewing older and largely American. No sponsors are named in the feed, so sponsorship would be a host-read mid-roll at an estimated $360 to $2,000 per episode.

This show suits brands targeting politically engaged, news-following adults, particularly in financial services and news subscriptions. Brands seeking a family-neutral audience should weigh the show's heavy political coverage. Sponsors can contact the show through Starbooked.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Untold Story with Martha MacCallum can edit or remove this page at any time.

Questions about The Untold Story with Martha MacCallum

How much does The Untold Story with Martha MacCallum charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll ad is estimated at about $360 to $2,000 per episode, using an $18 to $25 rate per 1,000 downloads.

What is The Untold Story with Martha MacCallum about?

It is a FOX News interview show in which host Martha MacCallum talks with major newsmakers about personal stories of perseverance, positivity and their careers in the news.

How do I contact The Untold Story with Martha MacCallum about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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