Starbooked

The Willetts Podcast, hosted by Maverick Willett with his partner Kait, covers body transformation, metabolism and the relationship and values side of health for women 35 and over. It has 162 episodes released weekly, typically about 42 minutes long. Estimated downloads per episode are 5,000 to 25,000 (estimated), with host-read rates of about $90 to $630 per episode.

Why brands sponsor The Willetts Podcast

Weekly, long-form health audience of women 35 plus, rated 4.8 on Apple

  • 162 weekly episodes of around 42 minutes give sponsors a steady presence over time.
  • 199 Apple ratings averaging 4.8 show an engaged listener base.
  • Topics of metabolism, strength, GLP-1 medications and menopause match nutrition and wellness brands.
Best fornutrition and supplement brandsfitness equipment and apparelwellness and meal services
Watch forAudience figures are estimates from ratings; the host's own coaching business already fills the ad slot.

Brand fit report

Content

Topics, IAB taxonomy
Health & Fitness55%
Food & Drink15%
Relationships20%
Self-Help10%
Formats
co-hosted banter, Q&A, solo monologue
Tone
candid, evidence-based
Language
English
Production
Clean, edited audio
Typical length
35 to 45 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 199 Apple ratings suggests 5,000 to 25,000 per episode, shifted by 162 episodes, weekly cadence, a 2022 start, a top Podcast Index popularity bucket and a sponsor link in the description.
Audience asks abouthow to lose weight and keep it offwhether GLP-1 medications are worth ithow to stay consistent with health habits
Age
5%18-24
20%25-34
40%35-44
35%45+
Gender
80%women
20%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom10%
🇨🇦 Canada10%
Other10%
LanguagesEnglish 100%

Commercial

5%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
Elev8 Coaching
Categories promoted
health coaching, fitness coaching
Affiliate links
No

The description links to go.elev8coaching.net/start-ads, which points to the hosts' own coaching business rather than an external sponsor.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The description references 'bullshit' in a promotional blurb, which suggests moderate profanity; no explicit flag is set in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 79 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

The Willetts Podcast is where marriage, metabolism, and real talk collide. Hosted by Mav & Kait—partners in life, parenting, and calling people on their bullshit—we blend science-backed body transformation with raw, unfiltered conversations about relationships, values, and the messy parts of becoming better humans. We don’t do fluff. We don’t do shortcuts. We tell the truth women 35+ need to hear…
The Willetts Podcast's own show description from the podcast feed

Do you make The Willetts Podcast? Claim or remove this page.

About The Willetts Podcast

The Willetts Podcast is a weekly show hosted by Maverick Willett, with his partner Kait, covering health, metabolism and the honest side of relationships. The feed describes it as aimed at women 35 and over, and the Acast page and show description present the hosts as married coaches. Episodes run about 42 minutes, and the show has released 162 episodes since November 2022, according to the feed. Apple Podcasts shows 199 ratings averaging 4.8 stars.

Audience figures are estimates: the feed and Apple data suggest roughly 5,000 to 25,000 downloads per episode, and the listener profile skews toward women aged 35 and over in the United States. Sponsors seen are the hosts' own coaching business, Elev8 Coaching. Estimated host-read rates are about $90 to $630 per episode.

The show suits nutrition, fitness and wellness brands looking for a long-running, health-focused audience, with the caveat that the host's own business occupies its existing ad slot.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Willetts Podcast can edit or remove this page at any time.

Questions about The Willetts Podcast

How much does The Willetts Podcast charge for a podcast sponsorship?

Estimated host-read rates are about $90 to $630 per episode, based on estimated downloads of 5,000 to 25,000 per episode. Exact pricing should be confirmed with the show.

What is The Willetts Podcast about?

The show covers body transformation, metabolism, marriage and honest conversations about values, aimed at women 35 and over. Hosts Maverick Willett and Kait release weekly episodes.

How do I contact The Willetts Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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