The Wirecutter Show
The Wirecutter Show, published by The New York Times, offers expert advice on everyday products, home and life hacks, and product testing. Co-hosts Christine Cyr Clisset and Caira Blackwell speak with Wirecutter journalists and guests. The show has 166 episodes, releases roughly every three days, and runs about 28 minutes. Estimated downloads per episode are 50,000 to 80,000 (estimated), a rate of $900 to $2,000 per episode.
Trusted New York Times product advice reaching a large, engaged consumer audience weekly
- Hosted by the Wirecutter team, whose product testing is cited across the NYT brand
- Episodes average about 28 minutes, long enough for a detailed host-read mid-roll
- Topics such as home, beauty, food and tech align with consumer product purchase decisions
Brand fit report
Content
- Formats
- co-hosted interview, expert interview, panel discussion, live recording
- Tone
- practical, friendly
- Language
- English
- Production
- Studio production
- Typical length
- 25 to 40 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed. The description links to the New York Times subscription and app only.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover kitchenware, travel, skin care and digital boundaries with no flagged content; the feed is not marked explicit.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.nytimes.com/wirecutter/the-wirecutter-show-p… |
| Apple Podcasts | podcasts.apple.com/podcast/id1762217793 |
| RSS feed | feeds.simplecast.com/tI57z_LN |
Benchmark score: 100 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| The Best Soundbars (Plus Lessons from 40 Years of Audio Testing) | 2026-10-16 | 24 min |
| Secrets to Cheap Travel (Encore) | 2026-10-13 | 34 min |
| The Best Rain Boots for Puddles, Mud, and City Sidewalks | 2026-10-09 | 21 min |
| Wirecutter's Hall of Fame | 2026-10-06 | 45 min |
| How to Pack a Better Lunch | 2026-10-02 | 28 min |
| Tell Us About Your Household Debates | 2026-09-30 | 1 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 3 days.
The Wirecutter Show is a podcast offering expert advice on everyday products that will make your life better. Each week, co-hosts Christine Cyr Clisset and Caira Blackwell, alongside producer Rosie Guerin, speak with Wirecutter’s best-in-class journalists and other expert guests for actionable advice, surprising life hacks, and delightful product discoveries. From which stand-mixer will last you…
About The Wirecutter Show
The Wirecutter Show is a podcast from The New York Times that offers expert advice on everyday products. Co-hosts Christine Cyr Clisset and Caira Blackwell, with producer Rosie Guerin, speak with Wirecutter journalists and guests about product testing, life hacks and household problems. The feed lists 166 episodes released about every three days, with a median length of roughly 28 minutes.
Apple Podcasts shows 1,189 ratings with an average of 4.2 stars. Listener figures are estimates: about 50,000 to 80,000 downloads per episode, mostly US adults across age groups, based on the rating count and the show's publisher, not on published data. Sponsors were not seen in the feed, and the show does not carry host-read advertising in the sources reviewed.
Brands in home goods, kitchen, beauty and personal care may suit this audience. A host-read mid-roll is estimated at $900 to $2,000 per episode, which buys one 30 to 60 second read to a large US consumer audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Wirecutter Show can edit or remove this page at any time.
Questions about The Wirecutter Show
How much does The Wirecutter Show charge for a podcast sponsorship?
Estimated rates are $900 to $2,000 per episode for a host-read mid-roll, based on 50,000 to 80,000 estimated downloads. Actual pricing depends on the publisher's current policy and is not published in the feed.
What is The Wirecutter Show about?
The show offers expert advice on everyday products, including appliances, beauty, travel and household tips. Co-hosts speak with Wirecutter journalists who test products and share practical guidance for daily life.
How do I contact The Wirecutter Show about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly, so you can request a sponsorship slot from the listing.
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