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The World

Podcast · theworld.org/programs/the-world · US · EN
Hosted by Marco Werman, Carolyn Beeler

The World, co-hosted by Marco Werman and Carolyn Beeler, is public radio's longest-running daily global news program, produced by PRX and GBH. It covers international affairs for US audiences. With 30 episodes, a daily cadence and median length near 50 minutes, estimated downloads are 50,000 to 80,000 per episode (estimated), roughly $900 to $2,000 per mid-roll ad.

Why brands sponsor The World

Daily global news for an engaged, older, mainly US public radio audience

  • Daily hour-long news episodes with a steady 50-minute median length suit host-read placements.
  • Apple Podcasts shows 935 ratings with a 4.6 average, signalling a loyal listener base.
  • The website claims a 2.5 million weekly US broadcast listenership, a large reach beyond the podcast.
Best forbrand awarenessfinancial servicestravel and education
Watch forPublic media typically restricts commercial sponsorship, so confirm underwriting rules before pitching.

Brand fit report

Content

Topics, IAB taxonomy
News70%
Politics20%
Society10%
Formats
news segments, reporting, interview
Tone
serious, informative
Language
English
Production
Studio production
Typical length
48 to 52 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode50k–80k
Estimated, confidence 45%: Apple ratings_count of 935 (band 200 to 1,000 bands to 5,000 to 25,000, shifted up for a mature show with heavy broadcast reach), Podcast Index popularity 9, 2.5 million weekly US broadcast listenership claimed on the website, daily cadence and PRX hosting.
Audience asks aboutWhat is happening in conflicts abroad?How do global events affect the US?What are the latest political developments in other countries?
Age
10%18-24
20%25-34
20%35-44
50%45+
Gender
50%women
50%men
Countries
🇺🇸 United States80%
🇨🇦 Canada5%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
PRXGBH
Categories promoted
public media underwriting
Affiliate links
No

No sponsor mentions found in the feed; the website lists major funders and a sponsor section without named brands in the dossier.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Recent titles cover war, deportations and protests (e.g. 'Houthis draw Saudi Arabia deeper into war'), which is news reporting rather than flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 49 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

Co-hosts Marco Werman and Carolyn Beeler, along with their team of reporters and producers, bring you the world's most interesting stories that remind us just how small our planet really is.
The World's own show description from the podcast feed

Do you make The World? Claim or remove this page.

About The World

The World is a daily global news podcast co-hosted by Marco Werman and Carolyn Beeler, produced by PRX and GBH in Boston. According to the website, it is public radio's longest-running daily global news program, with an hour-long format and episodes released every weekday, as the feed shows daily updates over the past month.

The show covers international affairs for American listeners, framing foreign events through reporters and producers who connect global stories to local US perspectives. Apple Podcasts lists 935 ratings with a 4.6 average. Listener figures are estimates, not published data: the ratings count and the claimed 2.5 million weekly US broadcast listenership suggest a sizeable, mostly US audience skewing older.

No sponsors are visible in the feed, and the website credits PRX and GBH as producers and lists major funders. Public media underwriting rules apply, and the estimated 50,000 to 80,000 downloads per episode would typically support a host-read placement of roughly $900 to $2,000, subject to those rules. Brands in financial services, travel or education should consider it.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The World can edit or remove this page at any time.

Questions about The World

How much does The World charge for a podcast sponsorship?

Estimated at $900 to $2,000 per host-read mid-roll ad, based on 50,000 to 80,000 estimated downloads per episode. Public media underwriting rules may limit what can be sold.

What is The World about?

The World is a daily public radio news podcast from PRX and GBH, hosted by Marco Werman and Carolyn Beeler. It covers international affairs and global stories for American listeners.

How do I contact The World about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Confirm underwriting rules before sending a proposal.

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