The Burning Kitchen
The Burning Kitchen, run by mother-and-daughter team Bee Leng and Melissa (@theburningkitchen) from Singapore, teaches authentic Chinese home cooking. The channel has about 19,300 subscribers and a median of roughly 18,700 views per video. Uploads have stopped, with none in the past year. Sponsored integrations are estimated at $600 to $1,200 per video.
Family-friendly authentic Chinese recipe channel with a loyal Singapore audience
- Median of about 18,700 views per video across 62 uploads
- Top video, a Hong Kong soy sauce chicken, reached 156,000 views
- Recipe videos keep drawing views years after upload
Brand fit report
Content
- Formats
- step-by-step cooking tutorials, short 3-minute recipe clips, chef-led demonstrations
- Tone
- instructive, warm
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 4 to 8 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recipe content only; no flagged titles or descriptions in the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 54 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Ep #27 Traditional Baked Mooncake (传统烘月饼) | Cooking Demystif · 3.5k views
▶Ep#26 Homemade Lotus Seed Paste (莲蓉馅料) | 3 Minute Cooking wi · 4.2k views
▶Cooking Demystified Ep#25 (Inspired by Singa the Lion) | The · 693 viewsLast three uploads, latest 2216 days ago.
Hello! We are Bee Leng and Melissa, the mother-and-daughter team behind The Burning Kitchen! The Burning Kitchen is an authentic Chinese recipe blog to document all the recipes Bee Leng has accumulated over several decades of cooking delicious food for family and friends. Our mission is to make authentic Chinese recipes accessible to Chinese food lovers in Singapore and around the world, bridging cultural, generational and skill gaps through timeless recipes. We teach not just the hows but also the whys behind each recipe, and never hold back when it comes to sharing our very best cooking
About The Burning Kitchen
The Burning Kitchen is a recipe channel run by mother-and-daughter team Bee Leng and Melissa from Singapore, handle @theburningkitchen. The channel posts step-by-step authentic Chinese and Singapore hawker recipes, from char kway teow to braised pork belly, with the cooking reasons explained alongside the instructions. Per the team's website, the project aims to make authentic Chinese cooking accessible to home cooks worldwide.
The channel has about 19,300 subscribers and a median of roughly 18,700 views per video. Its audience is estimated to be mostly adults aged 25 to 44, concentrated in Singapore and Malaysia, though this is an estimate. The channel has published nothing in the past year, so its recent reach is uncertain.
Brands seeking recipe-linked integrations for pantry sauces, cookware or kitchen tools can use the channel at an estimated $600 to $1,200 per video, a CPM of $20 to $35 per 1,000 median views, compared with the $10 to $30 typical of paid ads. Its evergreen recipes suit campaigns that need long-tail search value.
Written from The Burning Kitchen's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Burning Kitchen can edit or remove this page at any time.
Questions about The
How much does The Burning Kitchen charge for a sponsored video?
Based on its median of about 18,700 views, a sponsored video is estimated at $600 to $1,200 per video, using a CPM of $20 to $35 per 1,000 median views. Rates are estimates and not published by the creators; contact details unlock on Starbooked for $0.80.
What does The Burning Kitchen post about on YouTube?
The channel posts step-by-step Chinese and Singapore hawker recipes, including char kway teow, soy sauce chicken, laksa and mooncakes. Each video explains the reasons behind techniques, not just the steps, and most runs between four and eight minutes.
How do I contact The Burning Kitchen for a brand deal?
Brand collaborations are handled by the team through their website, which lists recipe info-torials, recipe development and banner advertising. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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