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The Global Citizenship

@theglobalcitizenship · AU · EN

The Global Citizenship (@theglobalcitizenship) is a travel and culture channel based in Australia that publishes guides to Japan, Vietnam and other destinations. With about 1,830 subscribers and a median of 29 views per video, it posts most weeks, mostly Shorts. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book The

Travel-focused Japan audience for tourism, food and travel gear brands

  • Channel covers 250 uploads, with 29 uploads in the last 90 days.
  • Shorts account for 52% of uploads, with a median duration of 60 seconds.
  • Top recent videos reached 424 and 335 views, well above the 29 median.
Best fortourism board awarenesstravel product launchesdestination restaurant or hotel promotion
Watch forSmall audience and low median views; a sponsored integration may reach far fewer people than the subscriber count suggests.

Brand fit report

Content

Topics, IAB taxonomy
Tourism70%
Lifestyle (sociology)30%
Formats
YouTube Shorts, short destination guides, restaurant and food visits
Tone
upbeat, informative
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds for most uploads, with occasional 2 to 4 minute features

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.1%
Likes and comments per view on recent videos
Audience asks aboutWhere to stay in a given Japanese cityWhich day trips are worth taking from Tokyo, Kyoto or SapporoWhether a specific attraction or restaurant is worth visiting
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
55%women
45%men
Countries
🇦🇺 Australia25%
🇺🇸 United States25%
🇬🇧 United Kingdom15%
🇯🇵 Japan10%
Other25%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
travel
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos; the channel description cites past partnerships with tourism boards and travel brands, and affiliate links are flagged in the metrics.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Destination guides on shrines, food, crafts and parks with no flagged content in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.8k2929

Benchmark score: 31 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days29 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 39 days ago.

We are a social collaborative platform of passionate travel and social enthusiasts and journalists to detail our beautiful world. We share travel guides and cultural stories of the world. Regular partner and content creators with Rakuten Travel, TripAdvisor, Airbnb Experiences, National Geographic and the Associated Press. Collaborations with Japanese National Tourism Organisation, Australia Tourism, Japan External Trade Organisation, Disney, ByFood, Vice, JTB and many more. Our four pillars are: Grand Stories - Focusing on individuals, businesses making strides. Culture and Communities
The Global Citizenship's own profile description on YouTube

Are you The Global Citizenship? Claim or remove this profile.

About The Global Citizenship

The Global Citizenship is a travel and culture channel run by a social collaborative platform of travel enthusiasts and journalists based in Australia. Its videos cover Japan in particular, with guides to Kyoto, Nara, Hokkaido, Kyushu and Miyazaki, along with food visits and cultural stories. Most uploads are short vertical videos under a minute, with a smaller number of longer features.

The channel has about 1,830 subscribers and roughly 327,000 total views across 250 videos. Median views per video are 29, while the top 10 percent of uploads reach about 190 views or more. Audience composition is an estimate: viewers are likely travellers planning trips from English-speaking countries, with a skew toward adults aged 25 to 44. Per the channel's description, it has worked with tourism organisations and travel brands, and its metrics show affiliate links in use.

Brands in tourism, travel gear, hospitality and food can book this channel for sponsored integrations. Rates are estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM on median views. Paid ads typically run at $10 to $30 CPM, so a sponsorship is only cost-effective when the audience is closely matched to the product.

Written from The Global Citizenship's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Global Citizenship can edit or remove this page at any time.

Questions about The

How much does The Global Citizenship charge for a sponsored video?

Estimated rates for The Global Citizenship are $150 to $250 per video, based on a median of 29 views per video and $20 to $35 per 1,000 views for long-form content. Shorts-heavy channels are priced lower, so the final quote can differ. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does The Global Citizenship post about on YouTube?

The channel posts travel guides and cultural stories, with most of its recent uploads focused on Japan, including Kyoto, Nara, Hokkaido, Kyushu and Miyazaki. It also covers food visits, traditional crafts and some Vietnam content. Most videos are short vertical clips under a minute.

How do I contact The Global Citizenship for a brand deal?

The channel lists hello@globalcitizenship.io as its contact address in the description. Full contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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