Guardian Podcasts
Guardian Podcasts (@theguardianpodcasts) is a UK-based YouTube channel run by The Guardian, publishing about 97,500 subscribers and a median of roughly 12,000 views per video. It posts long-form arts, culture, science and documentary films at a slow pace of about one upload a year. Sponsored integrations are rare, with a suggested rate of $150 to $250 per video.
Reach a thoughtful, UK-led arts audience through The Guardian's high-production films
- About 97,500 subscribers and a median of roughly 12,350 views per video across 229 uploads
- Top videos reach six figures, such as the 2020 Spain documentary at about 228,700 views
- Suggested rate of $150 to $250 per video, a CPM of about $12 to $20, comparable to paid ads at $10 to $30
Brand fit report
Content
- Formats
- long-form documentary, short poetry readings, explainer interviews
- Tone
- thoughtful, editorial
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- 2 to 8 minutes, with some documentaries over 20 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos, though the channel metadata flags one affiliate-linked video.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover Nobel science, poetry readings and European politics, with a 2020 title on the French referendum and a 2019 video on the Star Wars final trailer; no content is flagged as unsafe.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 36 / 100
Public rule, same for everyone. How it works.
Recent videos
▶2026 Nobel Prizes in medicine, physics and chemistry explain · 4.4k views
▶Toby Jones performs Portrait of a Romantic by ASJ Tessimond · 7.7k views
▶Asa Butterfield performs The Peace of Wild Things by Wendell · 14k viewsLast three uploads, latest 5 days ago.
About Guardian Podcasts
Guardian Podcasts is the YouTube channel of The Guardian newspaper, based in the United Kingdom. It publishes high-production arts, culture, science and documentary films, including poetry readings by actors, explainers on Nobel Prize research and European politics documentaries. Uploads are infrequent, with about one video in the last year, and the channel holds about 97,500 subscribers with a median of roughly 12,000 views per video.
The audience appears to be an older, English-speaking, UK-centered group interested in current affairs and the arts. These demographics are estimates, not channel-provided figures. Sponsored content is rare, so brand integrations are uncommon and the suggested rate is $150 to $250 per video.
Brands in arts, publishing and premium culture may find this channel useful. At $20 to $35 per 1,000 median views, the implied CPM is in the same range as paid ads at $10 to $30, so it suits sponsors who value editorial context over raw volume.
Written from Guardian Podcasts's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Guardian Podcasts can edit or remove this page at any time.
Questions about Guardian
How much does Guardian Podcasts charge for a sponsored video?
A sponsored integration on Guardian Podcasts is suggested at $150 to $250 per video, based on a median of about 12,000 views per long-form upload. Rates are estimates from public channel data and not a confirmed price from the channel.
What does Guardian Podcasts post about on YouTube?
Guardian Podcasts posts arts and culture films, poetry readings by actors, science explainers on Nobel Prize research and documentaries on European politics. Most videos are high-production and range from a few minutes to around 20 minutes.
How do I contact Guardian Podcasts for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for a boost status before reaching out.
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