Starbooked

The i Paper

@theipaper · GB · EN

The i Paper, a UK news channel with about 59,900 subscribers and 49 million total views, publishes daily politics, world and society news from London with a median of about 1,100 views per video. It uploads roughly 50 videos a year and offers sponsored integrations at $150 to $250 per video, about $20 to $35 CPM.

Why brands book The

Reach UK news readers with a steady daily newspaper-backed news channel

  • Median of about 1,100 views per video across 30 recent uploads
  • Roughly 50 uploads in the last 365 days, almost one per week day
  • Shorts make up 44% of uploads, with a median runtime near 67 seconds
Best forfinancial services awarenesspublic sector and education campaigns
Watch forPolitical and conflict content makes it unsuitable for most lifestyle or family brands.

Brand fit report

Content

Topics, IAB taxonomy
News70%
Politics20%
Business and Finance10%
Formats
news explainer, opinion segment, short news clip
Tone
serious, analytical
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 90 seconds to 2 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment45/100
Estimated from titles, descriptions and engagement
Engagement2.8%
Likes and comments per view on recent videos
Audience asks aboutwhat is happening in UK politics right nowhow does this policy affect householdswhy is this news story important
Age
20%18-24
25%25-34
22%35-44
33%45+
Gender
50%women
50%men
Countries
🇬🇧 United Kingdom80%
🇺🇸 United States6%
🇮🇪 Ireland2%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Coverage of wars, police clashes and violent protests appears in titles such as 'French police accused over war-like injuries to teenagers in school protests'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube60k1.1k50
X–––
Instagram–––
TikTok–––

Benchmark score: 44 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform12 / 20

Recent videos

Last three uploads, latest today.

Catch up on the latest video news from The i Paper, the UK's youngest newspaper. inews.co.uk is your essential daily briefing, covering everything you need to know about the things that matter – without jargon or bluster. Whether it's politics or personalities - this channel will keep you up to date with UK and global news. 🏆 2024 National Newspaper of the Year 📰News: https://inews.co.uk/category/news 📰Politics: https://inews.co.uk/category/news/politics 📰Opinion: https://inews.co.uk/category/opinion ⬇️ Follow i for the best in news and analysis. ⬇️ https://inews.co.uk/ Facebook: https:/
The i Paper's own profile description on YouTube

Are you The i Paper? Claim or remove this profile.

About The i Paper

The i Paper is a UK news channel run by the i newspaper, with about 59,900 subscribers and 49 million total views. It posts short news clips, politics explainers and opinion segments, often on camera, usually within a couple of minutes. The channel uploads around 50 videos a year, with a median of about 1,100 views per video.

Viewers are likely UK adults who follow current affairs and politics, with an estimated mix across age groups. Audience figures are estimates and have not been verified. The channel has no sponsorship disclosures in its recent uploads.

Brands in financial services, public sector or education campaigns may want to book it for sponsored integrations at $150 to $250 per video, about $20 to $35 CPM, compared with $10 to $30 CPM for typical paid ads.

Written from The i Paper's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The i Paper can edit or remove this page at any time.

Questions about The

How much does The i Paper charge for a sponsored video?

Based on a median of about 1,100 views per video, sponsored integrations are estimated at $150 to $250 per video. This is a planning range derived from the channel's metrics, not a published rate card from the creator.

What does The i Paper post about on YouTube?

The i Paper posts UK news, politics, world affairs and opinion segments. Many uploads are short clips under two minutes, with some longer explainers. Coverage often centers on UK politics and current events.

How do I contact The i Paper for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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