Starbooked

Peel Region

@theregionofpeel · CA · EN

Peel Region (@theregionofpeel), a municipal government in Ontario, Canada, publishes short explainers on waste, water, paramedics, housing and public health. Its channel has about 10,200 subscribers, 541 videos and a median of 623 views per video, with roughly 14 uploads in 90 days. Sponsored integrations would cost $150 to $250 per video.

Why brands book Peel

Official Ontario regional government channel reaching Peel residents on essential services

  • About 10,200 subscribers and 20.5 million lifetime views across 541 videos
  • Median of 623 views per video, with a top recent upload at 170,772 views
  • Fourteen uploads in the last 90 days and a steady public-information cadence
Best forpublic information campaignscivic and health awareness programs
Watch forGovernment channel with strict neutrality norms; commercial endorsements are very unlikely.

Brand fit report

Content

Topics, IAB taxonomy
Health45%
Society35%
Home & Garden20%
Formats
short vertical explainers, talking-head announcements, on-location b-roll
Tone
informative, reassuring
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 50 comments
Engagement0.0%
Likes and comments per view on recent videos
Audience asks abouthow to dispose of waste or recycling in Peelwhether a public health notice applies to themhow to access housing or child care supports
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
55%women
45%men
Countries
🇨🇦 Canada95%
🇺🇸 United States5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Public-service content on alcohol awareness and safe drinking (e.g., 'Party safe and plan smart - Alcohol Awareness') is handled in an educational frame.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube10k62314
X–––
Instagram–––

Benchmark score: 24 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days14 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 7 days ago.

We deliver essential services to over 1.5 million residents and 200,000 businesses in the communities of Brampton, Caledon, and Mississauga. Our services include Waste, Water Supply, Paramedics, Roads and Transportation, Long Term Care, Early Years and Child Care, Public Health, Housing support, and more. Subscribe to stay connected with Peel’s community, people, and services. Learn more and keep up to date about Peel Region: Website: https://peelregion.ca/ Twitter: @regionofpeel https://twitter.com/regionofpeel Instagram: @peelregion.ca https://instagram.com/peelregion.ca/ Facebook: @re
Peel Region's own profile description on YouTube

Are you Peel Region? Claim or remove this profile.

About Peel Region

Peel Region is the official channel of the regional government serving Brampton, Caledon and Mississauga in Ontario, Canada. It posts short explainers on waste collection, water, paramedic services, roads, housing supports and public health, typically under a minute, with a mix of talking-head and on-location footage.

The channel has about 10,200 subscribers and a median of 623 views per video, with occasional spikes for public-health notices. Its audience is most likely Peel residents and local service users. These are estimates, not platform-verified demographics.

Brand work is limited because the channel is a municipal government body and no sponsorships were detected. Estimated rates are $150 to $250 per video, which is well above typical paid-ad CPM ($10 to $30). Only brands with public-interest or civic campaigns should book this channel.

Written from Peel Region's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Peel Region can edit or remove this page at any time.

Questions about Peel

How much does Peel Region charge for a sponsored video?

Peel Region's estimated rate is $150 to $250 per video, based on a median of 623 views on long-form content with a Shorts share above 0.5 and our Shorts rate band. The channel has no detected sponsorships, so rates are a reference point only, not a published price list.

What does Peel Region post about on YouTube?

Peel Region posts short public-information videos about waste collection, water and wastewater, paramedic services, road construction, housing supports and public health. Most videos run under a minute and are produced in a plain informational style for residents of Brampton, Caledon and Mississauga.

How do I contact Peel Region for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, though this municipal channel is unlikely to accept commercial endorsements, so public-interest partnerships are the realistic route.

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