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The Scotch Malt Whisky Society of America

@thescotchmaltwhiskysociety · US · EN

The Scotch Malt Whisky Society of America (@thescotchmaltwhiskysociety), a US-based channel, posts tasting panels, festival reviews and bottling previews for single cask Scotch. With about 4,320 subscribers and a median of 284 views, it uploads roughly nine videos a year. Sponsored integrations run $150 to $250 per video.

Why brands book The

Reach a dedicated US single-malt audience through an established whisky club

  • Median of 284 views per video, with festival reviews reaching over 1,000 views
  • Roughly 4,320 subscribers and a channel dating to 2016 with 490 uploads
  • Estimated budget of $150 to $250 per sponsored video, around $20 to $35 CPM, compared with $10 to $30 CPM for paid ads
Best forspirits brand awarenesswhisky accessories and glasswareevent and tasting promotion
Watch forLow recent upload pace (nine videos in the last year) and modest median views limit reach.

Brand fit report

Content

Topics, IAB taxonomy
Alcoholic Beverages85%
Food & Drink10%
Hobbies & Interests5%
Formats
tasting panel recordings, product reviews, event recaps
Tone
informative, playful
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
2 to 5 minutes, with some tasting panels over 30 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 50 comments
Engagement2.7%
Likes and comments per view on recent videos
Audience asks abouthow to choose a single cask bottlingwhat the cask codes and flavour profiles meanwhen the next outturn or festival release drops
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
35%women
65%men
Countries
🇺🇸 United States80%
🇬🇧 United Kingdom10%
Other10%
LanguagesEnglish 100%

Commercial

6%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
Kami Newton
Categories promoted
alcoholic beverages
Affiliate links
No

Sponsorship detection flagged a single mention of Kami Newton with a 6 percent share, and the channel's own product links point to the Society's shop rather than a third-party sponsor.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencelow
Politicslow

Content is about alcoholic spirits and tastings, with the channel's own festival reviews and outturn previews, so alcohol-related suitability applies; flagged as medium for drugs because of alcohol-category content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.3k2840

Benchmark score: 9 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 122 days ago.

For questions, please contact us by phone at (646) 844-1154, by email at info@smwsa.com or visit us online at http://www.smwsa.com.
The Scotch Malt Whisky Society of America's own profile description on YouTube

Are you The Scotch Malt Whisky Society of America? Claim or remove this profile.

About The Scotch Malt Whisky Society of America

The Scotch Malt Whisky Society of America runs a US channel covering single cask Scotch, with tasting panel recordings, festival film reviews and outturn previews. Hosts Tom and Ben review bottlings, and recap member events, with a focus on the Society's distinctive cask-strength releases.

The channel has about 4,320 subscribers and a median of 284 views per video, so the audience is best estimated as US-based whisky enthusiasts, many of them Society members, skewing toward adults aged 35 and older. Uploads are infrequent, roughly nine in the past year. Content comes from the channel itself and the brand's own website, according to the site pages they publish.

Brands in the spirits and accessories categories looking for a niche, engaged whisky audience may find value here. Sponsored integrations are estimated at $150 to $250 per video, roughly $20 to $35 CPM, which compares with $10 to $30 CPM for typical paid ads.

Written from The Scotch Malt Whisky Society of America's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Scotch Malt Whisky Society of America can edit or remove this page at any time.

Questions about The

How much does The Scotch Malt Whisky Society of America charge for a sponsored video?

Based on a median of 284 views on long-form uploads, a sponsored integration is estimated at $150 to $250 per video, at $20 to $35 per 1,000 views. Final pricing depends on the scope and format of the brief.

What does The Scotch Malt Whisky Society of America post about on YouTube?

The channel posts tasting panel recordings, festival film reviews, outturn previews and member event recaps focused on single cask Scotch. Videos are typically two to five minutes, with some tasting panels running longer.

How do I contact The Scotch Malt Whisky Society of America for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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