The Square Ball
The Square Ball (@thesquareball_), a Leeds, UK-based Leeds United fanzine channel with about 37,000 subscribers and 15,800 median views per video. It posts roughly 50 videos a year, mostly long-form podcasts and match reactions. Sponsored integrations run about $300 to $550 per video.
Leeds United's long-running fanzine reaching 15,800 median views per video
- Median of 15,800 views and a p90 of about 25,000 across the last 30 videos.
- Like rate of 2.6 percent and comment rate of 0.25 percent show an engaged, talkative base.
- Around 50 uploads in the last 365 days, so a sponsor gets steady weekly exposure.
Brand fit report
Content
- Formats
- podcast interviews, match reaction videos, fan reaction roundups
- Tone
- passionate, candid
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 30 to 50 minutes for podcasts, under 60 seconds for Shorts-style clips
Audience
Commercial
- Brands seen
- Levi SolicitorsSaily
- Categories promoted
- legal services, travel eSIM
- Affiliate links
- No
Recent videos such as 'PROPER NORTHERN SAUSAGES | The Square Ball' carry a 'PARTNERS: Levi Solicitors' description block, and 'SIMON GRAYSON: ONE OF THOSE NIGHTS' lists Saily as a partner.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Frank fan language and mild swearing appear in 'YOU KNOW WHAT YOU ARE | The Square Ball' and 'HEADS MUST ROLL! | FAN REACTION! | Propaganda', with no adult or drug content seen.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 37k | 16k | 50 |
Benchmark score: 87 / 100
Public rule, same for everyone. How it works.
Recent videos
▶SIMON GRAYSON: GET AFTER THEM! | The West Stand · 11k views
▶COMPUTER SAYS PAY MORE | The Square Ball · 11k views
▶PASSING AND DRIBBLING | FAN REACTION! | Propaganda · 16k viewsLast three uploads, latest 1 days ago.
The Square Ball — Leeds United's original fanzine, est. 1989. We've been covering Leeds United for over 35 years. Whether Leeds are flying high or falling apart, we're here every week with honest, passionate fan-led content. On this channel: Propaganda — Weekly roundup of rival football fan channels. The Weekly Show — A roundup of everything going on in the Leeds United universe. The West Stand — Interviews with players, journalists, and figures from the world of Leeds United. The Match Ball — Post-match reactions after every Leeds game. Plus Football Manager series, transfer specials, and d
About The Square Ball
The Square Ball is a Leeds United fanzine founded in 1989 and running a YouTube channel since 2021. It posts weekly podcasts such as The West Stand interviews, The Weekly Show, and Propaganda roundups of rival fan channels, along with post-match reactions after every Leeds game. Episodes run long, often 30 to 50 minutes, and the channel uploads about once a week.
The audience is mostly UK-based Leeds United supporters aged roughly 25 to 44, estimated from content and engagement rather than measured. The channel's merchandise and TSB+ subscription are promoted alongside the videos, and the fanzine has a print magazine. Sponsorships appear as ad reads in video descriptions.
At about $20 to $35 CPM, sponsored integrations cost roughly $300 to $550 per video, which compares with the $10 to $30 CPM typical of paid ads. Brands selling to Leeds fans, such as local services or football merchandise, should consider booking this channel.
Written from The Square Ball's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Square Ball can edit or remove this page at any time.
Questions about The
How much does The Square Ball charge for a sponsored video?
Sponsored integrations cost about $300 to $550 per video, based on a median of 15,800 views at $20 to $35 per 1,000 views. Rates depend on format and the length of the integration. Contact details unlock on Starbooked for $0.80.
What does The Square Ball post about on YouTube?
The Square Ball posts Leeds United podcasts, interviews with players and journalists, post-match reactions, and fan reaction roundups. Episodes are long-form and the channel uploads roughly once a week.
How do I contact The Square Ball for a brand deal?
Business enquiries go to the email listed on the channel. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
Similar creators
YouTube and other creators in leeds united, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
That Millwall Podcast@thatmillwallpodcast · GB | millwall fcenglish football | 4.7k | 2.1k | $150–250 | 81 |
TurfCast | Burnley FC Fan Channel & Podcast@turfcastpodcast · GB | burnley fcenglish football | 6.7k | 3k | $150–250 | 81 |
The West Ham Way@thewesthamway · GB | west ham unitedenglish football | 19k | 5.2k | $150–250 | 69 |
Big Steve Mcfc@bigstevemcfc | manchester cityfootball commentary | 35k | 9.1k | $180–320 | 54 |
soccer peak@soccerpeak · JP | japanese footballpremier league | 8.4k | 18k | $360–630 | 52 |
Lincoln City FC@lincolncityfc1685 · GB | english footballfootball club media | 17k | 2.6k | $150–250 | 52 |