TheWickedSoul (@thewickedsoul), a coffee, food and lifestyle creator based in India, makes short-form coffee recipes, ASMR brewing and product unboxings. The channel has about 1,460 subscribers and a median of roughly 1,300 views per video, posting around 50 videos a year. Sponsored integrations are estimated at $150 to $250 per video.
Aesthetic coffee ASMR creator with strong short-form reach for home brewing gear
- Median of about 1,345 views per video across the last 30 uploads.
- Roughly 96% of uploads are Shorts, averaging about 52 seconds each.
- Recent unboxings and product demos show audiences responding to named equipment.
Brand fit report
Content
- Formats
- vertical short-form recipe videos, ASMR brewing and unboxings, POV coffee preparation
- Tone
- calm, aesthetic
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- coffee equipment, coffee products
- Affiliate links
- Yes
Several videos feature named equipment such as the Codale Blossom Brewer, OutIn Nano and Hario Switch, with the channel showing affiliate activity; no explicit sponsorship disclosure appears in the sampled titles or descriptions.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in the sampled titles; the Dhurandhar-themed float video references a film title without concerning material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 52 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Unboxing the Codale Blossom Brewer 🌸☕ #ASMR #unboxing #coda · 135 views
▶Perfect Morning Coffee POV ☕🎧 #ASMR #coffee #povcoffee · 122 views
▶Therapy sounds better in nature. 🪵☕️🌬️ Escaping the city, · 965 viewsLast three uploads, latest 12 days ago.
TheWickedSoul- Coffee, Food and Product Photographer Join my wicked journey as I aim to share some amazing Food, Travel and lifestyle updates :) Website: www.thewickedsoul.com Instagram: https://www.instagram.com/thewickedsoul/
About TheWickedSoul
TheWickedSoul (@thewickedsoul) is a coffee, food and lifestyle creator who posts mostly short vertical videos. Content includes coffee recipes such as espresso tonics, affogatos and iced lattes, plus ASMR-style brewing and gear unboxings. The channel has about 1,460 subscribers and posts roughly 50 videos a year, with most uploads under a minute.
Audience size is modest, with a median of about 1,345 views per video. Viewers appear to be coffee enthusiasts and home brewers, largely in India, with an English-speaking audience (estimates, not verified analytics). Information about the creator's brand work is limited in the available data.
Brands seeking a micro creator for home coffee equipment or flavoured syrups may find this channel a fit. Sponsored integrations are estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM at the median view count, compared with $10 to $30 CPM for typical paid ads.
Written from TheWickedSoul's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. TheWickedSoul can edit or remove this page at any time.
Questions about TheWickedSoul
How much does TheWickedSoul charge for a sponsored video?
Based on the channel's median views and its Shorts-heavy format, TheWickedSoul's sponsored integrations are estimated at $150 to $250 per video. Rates are estimates from public data and may differ from the creator's actual pricing.
What does TheWickedSoul post about on YouTube?
TheWickedSoul posts mostly short coffee videos, including espresso drink recipes, ASMR brewing sessions and unboxings of home coffee equipment. Many videos are under a minute and cover iced lattes, affogatos and pour-over methods.
How do I contact TheWickedSoul for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the creator's profile for booking options after unlocking.
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