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Thor Motor Coach

@thormotorcoach · US · EN

Thor Motor Coach (@thormotorcoach), a United States motorhome manufacturer channel, showcases Class A, B, C and luxury diesel RVs with walkthrough tours. The channel has about 100,000 subscribers and a median of roughly 3,400 views per video, posting around 50 videos a year. Rates run $150 to $250 per sponsored video; integration is not evident.

Why brands book Thor

Reach RV shoppers through a 100,000-subscriber motorhome brand channel

  • About 100,000 subscribers and 27 million lifetime views on the channel
  • Median of roughly 3,400 views and 90th percentile near 28,000 views per video
  • About 50 uploads in the last year, keeping the feed active
Best forRV accessories and outdoor geartravel insurance and campground membershipsfamily road trip products
Watch forThe channel is the manufacturer's own brand channel, so audiences may expect product-focused content rather than independent reviews.

Brand fit report

Content

Topics, IAB taxonomy
Vehicle90%
Lifestyle (sociology)10%
Formats
walkthrough tours, short vertical clips, product showcases
Tone
upbeat, informative
Language
English
On camera
Yes, talking head
Production
Studio quality
Typical length
under 3 minutes, with occasional long-form tours of 15 to 25 minutes

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.5%
Likes and comments per view on recent videos
Audience asks aboutfloor plans and sleeping capacitytowing and driving requirementsprice and which model fits a couple or family
Age
5%18-24
20%25-34
30%35-44
45%45+
Gender
40%women
60%men
Countries
🇺🇸 United States85%
🇨🇦 Canada8%
🇬🇧 United Kingdom2%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
recreational vehicles, motorhomes
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Family-oriented RV walkthroughs with no flagged titles in the recent uploads.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube100k3.4k50

Benchmark score: 54 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform20 / 20

Recent videos

Last three uploads, latest today.

For more than 30 years Thor Motor Coach has been dedicated to their passion for building motorhomes. Thor Motor Coach was formed when the well-established motorhome manufacturers of Damon Motor Coach, Four Winds International, and Mandalay partnered in late 2010, combining their products and services to offer a complete lineup of Class A, Class C, Class B, Class B+, and Luxury Diesel Motorhomes under a single brand name. Today, Thor Motor Coach is the premier motorhome manufacturer, holding the position as the best-selling motorhome brand in North America. Thor Motor Coach produces several o
Thor Motor Coach's own profile description on YouTube

Are you Thor Motor Coach? Claim or remove this profile.

About Thor Motor Coach

Thor Motor Coach runs a YouTube channel that presents its motorhomes through frequent walkthrough tours, short vertical clips and occasional long-form showcases. The content covers Class A, Class B, Class C and luxury diesel models, with sleeping layouts, storage and towing details. The channel posts about 50 videos a year and has roughly 100,000 subscribers, with a median of about 3,400 views per video and occasional spikes above 25,000.

Viewers are likely RV shoppers and existing owners, skewing toward adults aged 35 and older in the United States. These audience figures are estimates rather than channel-reported data. The channel shows no sponsored integrations in its recent uploads, so it functions as a manufacturer's own marketing presence.

Brands in outdoor, travel and RV accessory categories may consider the channel for reach among motorhome shoppers. Sponsored videos are estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM on median views, compared with the $10 to $30 CPM typical of paid ads.

Written from Thor Motor Coach's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Thor Motor Coach can edit or remove this page at any time.

Questions about Thor

How much does Thor Motor Coach charge for a sponsored video?

Estimated rates are $150 to $250 per sponsored video, based on the channel's median views of about 3,400 at $20 to $35 per 1,000 views. Rates are estimates and not confirmed by the creator, and no sponsored integrations appear in the recent uploads.

What does Thor Motor Coach post about on YouTube?

The channel posts motorhome walkthrough tours covering Class A, B, C and luxury diesel RVs. Videos include short vertical clips and longer tours, showing floor plans, sleeping layouts, storage and driving details for new models.

How do I contact Thor Motor Coach for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel's public email is listed in its profile, and boosted creators can be booked through Starbooked.

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