Alexandre Lacharme (@tocantes), a French watch creator based in France, makes short and long videos on vintage and luxury timepieces. The channel has about 33,300 subscribers and a median of roughly 2,100 views per video, posting around one upload a week. Sponsored integrations are estimated at $150 to $250 per video, with a distinctive weekly panel format.
French watch collectors trust Tocantes for vintage and luxury timepiece discussion
- Median of about 2,110 views per video across 30 recent uploads, with peaks near 6,000 views
- About 33,300 subscribers and roughly 50 uploads in the past year
- Shorts make up 64 percent of uploads, giving frequent low-cost placements
Brand fit report
Content
- Formats
- short vertical clips, long-form reviews, auction commentary, brand series episodes
- Tone
- expert, conversational
- Language
- French
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 15 to 40 minutes for long-form
Audience
Commercial
- Brands seen
- OcaratMaison du Temps
- Categories promoted
- luxury watches, watch retail
- Affiliate links
- Yes
The video 'La vérité sur Maison du Temps' promotes a 15 percent discount code, and the channel links an Ocarat watch selection with an affiliate parameter, though the dossier records no sponsored share in recent uploads.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers watch collecting and auctions with no flagged themes; a video titled 'On se sépare de sa rolex par peur de l'agression ?' touches on personal security around expensive watches but is not violent.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 38 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Tu aimes les montres anciennes ? #horlogerie #vintage #drouo · 464 views
▶Tu es plutôt moderne ou vintage chez #rolex ? · 280 views
▶Rolex, Patek, Audemars Piguet, Cartier...Que des épatantes m · 1.9k viewsLast three uploads, latest today.
Suivre Tocantes sur les réseaux👇🏼 📲 INSTAGRAM : https://www.instagram.com/tocantes_ 📲 TIKTOK : https://www.tiktok.com/@tocantes 📲 Ma sélection de montres chez Ocarat : https://ocarat.com/tocantes/ 📲 Le Club: https://cutt.ly/mLIwfMS Production: Alexandre Lacharme Merci de me contacter par mail UNIQUEMENT pour des raisons professionnelles (propositions de montres que vous possédez ou partenariats commerciaux uniquement). 📩 MAIL : hello@alexandrelacharme.com Merci à tous les contributeurs qui sont venus présenter leurs montres depuis le début de la chaîne. Vous avez grandement contrib
About TOCANTES
Tocantes is a French YouTube channel run by Alexandre Lacharme, who posts about vintage and luxury watches, auction results and collector questions. Most videos are short vertical clips with a few long-form episodes, and the channel posts roughly once a week. The data suggests a core audience of French watch enthusiasts, mostly men aged 25 to 44, though this is an estimate. The creator's website describes Tocantes as a watch selection partnership with Ocarat.
The channel runs an active affiliate link to Ocarat and has promoted Maison du Temps with a discount code. Commercial intent in the audience is moderate. Rates are estimated at $150 to $250 per video, which works out to about $4 to $8 CPM on Shorts-heavy views and sits below the $10 to $30 CPM typical for paid ads.
Brands that sell watches, straps or collector services to French buyers should consider this channel. It fits a focused, low-cost test rather than a mass-reach campaign.
Written from TOCANTES's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. TOCANTES can edit or remove this page at any time.
Questions about TOCANTES
How much does Tocantes charge for a sponsored video?
Based on a median of about 2,110 views and a Shorts-heavy catalog, the estimated rate is $150 to $250 per video. This is an estimate from public metrics, and the creator sets final pricing. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does Tocantes post about on YouTube?
Tocantes posts about vintage and luxury watches, including Rolex, Omega and Auriva, auction results and collector debates. Most uploads are short vertical clips, with occasional long-form episodes on watch brands and industry news.
How do I contact Tocantes for a brand deal?
The creator's listed contact is for professional watch-related proposals and commercial partnerships. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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