Tofugu (@tofugu) is a Japan-focused channel with about 91,200 subscribers and a median of roughly 26,600 views per video. Its 198 uploads are sporadic, with none in the last 365 days. Sponsored integrations are estimated at $150 to $250 per video, given the long-form median views. Its distinctive detail is companion videos that pair with the written Tofugu blog guides.
Japan-focused learners' channel with a 26,000-view median
- Median of about 26,600 views per video across 198 uploads
- Top video, Kappa history, reached 329,000 views
- About 91,200 subscribers, with a 1.9% engagement rate
Brand fit report
Content
- Formats
- explainer videos, episodic series, travel vlogs
- Tone
- educational, playful
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 3 to 7 minutes, with some over 20 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- Japanese language learning products (referenced in own store and reviews)
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover language, culture and travel; 'A Hidden Waterfall Behind The Sex Robot Museum' is a mild adult-adjacent travel reference.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 91k | 27k | 0 |
Benchmark score: 55 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Top 20 Anime Movies (Not Made by Studio Ghibli) · 55k views
▶Eating Bugs from Japan - TOFUGU EATS · 35k views
▶Tsujigiri: Let's Test Out Our Newly Sharpened Katana! · 30k viewsLast three uploads, latest 3474 days ago.
Welcome to Tofugu's YouTube Channel! We blog about Japan over at http://tofugu.com, so naturally we do Japan-related things on the YouTube channel as well. Sometimes videos have to do with the written articles, sometimes they stand alone, and sometimes they are their own series (like TofuguTV). We also visit interesting places in Japan and show them to you here. If you want to get in contact, please email us! hello@tofugu.com
About Tofugu
Tofugu runs a YouTube channel tied to its Japanese culture and language blog. It posts explainers on Japanese grammar, vocabulary, etiquette and travel, along with series such as Tofugu Eats and 7 Days Late, which covers weekly Japan news. Most videos run a few minutes and use the blog as a companion resource. Audience estimates suggest adult English-speaking learners, mainly in the United States, the United Kingdom, Canada and Australia.
The channel's recent output is limited, with no uploads in the past year, although the archive remains active and search-friendly. Its 91,200 subscribers and median of about 26,600 views per video give a sponsored integration rate estimate of $150 to $250 per video. That works out to roughly $6 to $9 CPM on median views, below the $10 to $30 typical for paid ads, though the rate is an estimate and not a published figure.
This channel suits language-learning apps, course providers and Japan travel brands looking for a focused audience of learners. Brands should confirm current posting plans before booking.
Written from Tofugu's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Tofugu can edit or remove this page at any time.
Questions about Tofugu
How much does Tofugu charge for a sponsored video?
Based on its median of about 26,600 views, a sponsored integration is estimated at $150 to $250 per video, using a $20 to $35 per 1,000 views rate. This is an estimate, not a published rate card, so confirm terms directly.
What does Tofugu post about on YouTube?
Tofugu posts Japanese language explainers, Japanese culture and etiquette videos, travel features and episodic series such as Tofugu Eats. Most videos are a few minutes long and tie into articles on its Japan blog.
How do I contact Tofugu for a brand deal?
Tofugu lists hello@tofugu.com on its channel and website. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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