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トイリス@ボドゲ情報ちゃんねる

@toyllis · JP · JA

Toyllis (@toyllis) is a Japanese VTuber and independent board game creator who runs the channel 'トイリス@ボドゲ情報ちゃんねる.' The channel has about 2,280 subscribers and a median of 1,112 views per video, with long-form uploads roughly every 2 to 4 weeks. Sponsored integrations are estimated at $20 to $35 per 1,000 median views, or about $22 to $39 per video.

Why brands book トイリス@ボドゲ情報ちゃんねる

Japanese board game news channel with a dedicated tabletop niche audience

  • Median of 1,112 views per video from about 2,280 subscribers, with 4,444 views on the most recent convention stream.
  • Weekly-style board game industry news and convention coverage for Game Market and Foreschpiel.
  • Long-form streams of 15 to 20 minutes suit product previews and launch announcements.
Best forboard game launchestabletop accessoriesJapanese convention promotions
Watch forLow view counts and irregular uploads; sponsorship has not been tested, so expect a small reach.

Brand fit report

Content

Topics, IAB taxonomy
Hobby45%
Video game culture30%
Lifestyle (sociology)25%
Formats
live stream archives, weekly news roundups, convention showcase streams
Tone
enthusiastic, informal
Language
Japanese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
8 to 20 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement1.8%
Likes and comments per view on recent videos
Audience asks aboutwhich new board games are worth buyingwhat is coming to Game Market or Foreschpiel conventionshow the board game industry sales rankings work
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
40%women
60%men
Countries
🇯🇵 Japan95%
🇺🇸 United States2%
Other3%
LanguagesJapanese 98%English 2%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
board games, tabletop game publishing
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos; the channel description links a Marshmallow Q&A form and a contact email, and the metrics record an affiliate flag.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover board game news, convention showcases, and a community 'Make Things' collaboration stream with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.3k1.1k3
X–––

Benchmark score: 53 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 8 days ago.

ボドゲ紹介系VTuber トイリスです! ボードゲームなどアナログゲームの紹介や、 情報発信をメインに活動しています。 毎週火曜(予定)にボドゲ業界ニュース動画を投稿! 個人でボードゲーム制作もやってます~! その他も色々やっていますので、何卒よろしくお願いします!!! Twitterフォローやマシュマロも待ってます~!!✨✨✨ 【Channel】 https://www.youtube.com/channel/UCs_-B77ovzBt1eqD-fJU2nw 【Twitter】 https://twitter.com/toyllis 【マシュマロ】 https://marshmallow-qa.com/toyllis 【E-Mail】 toyllis1010@gmail.com 【検索用タグ】 #トイリス #トイリスアート (イラストとか)
トイリス@ボドゲ情報ちゃんねる's own profile description on YouTube

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About トイリス@ボドゲ情報ちゃんねる

Toyllis runs the Japanese YouTube channel トイリス@ボドゲ情報ちゃんねる, a board game information channel that also features a Vtuber persona. Most videos are long-form, typically 8 to 20 minutes, and cover weekly board game industry news, convention showcases for Game Market and Foreschpiel, and occasional live stream archives. The channel has about 2,280 subscribers and a median of 1,112 views per video, with recent uploads at a pace of roughly 3 per 90 days.

The audience is estimated to be almost entirely Japanese-speaking and likely made up of tabletop hobbyists and convention attendees; this is an estimate from the content, not a measured figure. The creator is also an independent board game designer, and the channel is not known to have run sponsored integrations so far.

At a rate of $20 to $35 per 1,000 median views, a sponsored video would cost about $22 to $39, a CPM comparable to paid ads at $10 to $30 CPM. Brands launching Japanese tabletop products or convention-linked promotions should consider booking.

Written from トイリス@ボドゲ情報ちゃんねる's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. トイリス@ボドゲ情報ちゃんねる can edit or remove this page at any time.

Questions about トイリス@ボドゲ情報ちゃんねる

How much does Toyllis charge for a sponsored video?

Based on a median of 1,112 views, the estimated rate is about $22 to $39 per sponsored video at $20 to $35 per 1,000 median views. Rates are estimates and not confirmed by the creator; exact quotes come from direct contact.

What does Toyllis post about on YouTube?

Toyllis posts Japanese-language board game news, weekly industry roundups, and convention showcases for events like Game Market and Foreschpiel. Some videos are long live stream archives. The channel is run by a Vtuber persona and also features the creator's own board game design work.

How do I contact Toyllis for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the listing for availability.

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