Starbooked

TOYラジ (@toyradi), a Japanese hobby channel hosted by model builders Chotoku Yoshitaka and Ogoshi Tomoe, has about 42,200 subscribers and a median of roughly 3,000 views per video. It posts irregularly, around seven uploads in the past year, focusing on plastic model kits. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book TOYラジ

Japanese scale model audience, 3,000 median views, ideal for hobby tools

  • About 42,200 subscribers on a niche Japanese modeling channel
  • Median 2,990 views per video, with peaks above 7,700 on live broadcasts
  • Estimated rate $150 to $250 per video, roughly $20 to $35 CPM on long-form
Best forhobby tools and paintsmodel kit and scale product launches
Watch forUploads have slowed to about seven in the past year, and the audience is Japanese-speaking only.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Arts & Entertainment20%
Shopping10%
Formats
live broadcast show, tutorial walkthrough, event report, product review
Tone
informative, friendly
Language
Japanese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 80 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement3.1%
Likes and comments per view on recent videos
Audience asks abouthow to build and paint a specific kitwhich tools or paints to buywhat events and model shows are coming up
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
25%women
75%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover model kits, model shows and tutorials with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube42k3k0
X–––
Instagram–––

Benchmark score: 17 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers9 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform8 / 20

Recent videos

Last three uploads, latest 166 days ago.

プロモデラーのチョートクヨシタカ(長徳佳崇)、オオゴシトモエがMCをつとめる、ホビー系情報チャンネルです。 YouTubeチャンネル、ニコニコチャンネルにて、プラモデル製作のお役立ち動画を公開中です。2016年から毎月1回「TOYラジ本放送」も配信しています。 スケールモデル、ガンプラをはじめとしたキャラクターモデル、ジオラマなど、各種ジャンルのプラモデルの話題、模型製作LIVE配信、ホビー関連のイベントや模型ショップレポートなど、幅広い話題をお届けします。 【番組MC】 オオゴシトモエ 長徳佳崇 TOYラジへのメッセージやお問合せはこちら↓ toyradi@gmail.com ***関連ページ*** 「TOYラジ」 ニコニコチャンネルページ http://ch.nicovideo.jp/toyradi 「TOYラジ 」公式 X(Twitter) https://twitter.com/toyradi_PR 「TOYラジ」グッズ(Tシャツほか)SUZURIにて販売中です。 https://suzuri.jp/toyradi_PR 番組MC 長徳佳崇 X(Twitter) https://twitter.com/yoshitaka_c チョートクヨシタカInstagram https://www.instagram.com/yoshitakachotok
TOYラジ's own profile description on YouTube

Are you TOYラジ? Claim or remove this profile.

About TOYラジ

TOYラジ is a Japanese YouTube channel about plastic models, run by model builders Chotoku Yoshitaka and Ogoshi Tomoe. It posts scale modeling tutorials, gunpla builds, diorama walkthroughs, event reports and a monthly live broadcast. Uploads have slowed to about seven in the past year.

The channel has roughly 42,200 subscribers and a median of about 2,990 views per video, with live broadcasts and event coverage drawing the largest numbers. Viewers are likely adult hobbyists in Japan, estimated and not verified. The hosts also work on brand and media projects, according to their website.

The channel does not show sponsored content in its recent uploads. A sponsored integration is estimated at $150 to $250 per video, which compares with the $10 to $30 CPM typical for paid ads. Brands selling model tools, paints or kits in Japan may find the audience well matched.

Written from TOYラジ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. TOYラジ can edit or remove this page at any time.

Questions about TOYラジ

How much does TOYラジ charge for a sponsored video?

Based on a median of about 2,990 views, an estimated sponsored integration costs $150 to $250 per video. This works out to roughly $20 to $35 per 1,000 median views, which is a rough CPM. Final pricing depends on the format and the scope of the work.

What does TOYラジ post about on YouTube?

TOYラジ posts about plastic model building, including gunpla, scale models and dioramas. It also publishes monthly live broadcasts, model show reports and product reviews. The hosts are model builders who share techniques for painting and weathering.

How do I contact TOYラジ for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. The channel's site also lists an inquiry form for work requests.

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