Starbooked

TRAIL RUNNERS

@trailrunners · JP · JA

TRAIL RUNNERS (@trailrunners), a Japan-based channel run by trail running organizer Hiroaki Matsunaga's group, posts in Japanese about trail races, training and running routines. With about 4,900 subscribers and roughly 1,100 median views, it uploads several times a month. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book TRAIL

Japanese trail running audience reached through race coverage and training Shorts

  • About 1,137 median views per video across the last 30 uploads
  • Roughly 16 uploads in the last 90 days keeps content frequent
  • Shorts make up about 24 percent of uploads, with individual clips reaching over 3,000 views
Best foroutdoor apparelrunning footwear and nutritionevent and race registration
Watch forSponsorship history is empty, and the channel's audience is small, so reach is modest.

Brand fit report

Content

Topics, IAB taxonomy
Physical Fitness70%
Travel20%
Hobbies & Interests10%
Formats
race highlight recaps, YouTube Shorts training tips, live race streams
Tone
energetic, motivational
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 3 to 4 minutes for recaps, long live streams for events

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement1.1%
Likes and comments per view on recent videos
Audience asks abouthow to start trail running as a beginnerwhich training routines prevent injuryhow to prepare for 100-mile races
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
30%women
70%men
Countries
🇯🇵 Japan92%
🇺🇸 United States2%
LanguagesJapanese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is about races, training and outdoor running with no flagged material in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.9k1.1k16

Benchmark score: 46 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers29 / 50
Activity Uploads in the last 90 days16 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 5 days ago.

『人生変わりました』のきっかけ作り 私たちは、心身共に健康的な生活を望む人たちが、トレイルランニングを通じて、体を動かす喜び、自然の中に身を置く心地よさを感じ、自分を開放することによって、心の奥底に眠っていた夢(目標)に向かう手助けをします。その結果、全人類の心身の健康と自然を愛する平和な心を育むことに貢献します。 2006年設立。初心者向けから世界大会まで年間20大会主催。メンバーシップで筋トレ(マジ筋、行きますか!)も開催。 --- 【オンライントレーニング】 ◆マジ筋、行きますか! http://trailrunners.jp/event-calendar/online/ プロ松永紘明が、マジで一緒にする、マジな筋トレ。世界チャンピオンコーチの理論に基づく内容。 --- 【主催大会】 ◆DEEP JAPAN ULTRA 100 https://www.deepjapanultra.com/ 160km, 80km & 30km ◆トレイルランナーズカップ https://trailrunners.jp/events/ 日本一気軽で3歳から参加可 --- Contact from below お問い合わせはこちらからお願い致します^^ contact@trailrunners.jp ※提供する情報には誤り・遺漏等がないよう細心の注意を払っておりますが、不正確
TRAIL RUNNERS's own profile description on YouTube

Are you TRAIL RUNNERS? Claim or remove this profile.

About TRAIL RUNNERS

TRAIL RUNNERS (@trailrunners) is a Japanese channel that covers trail running races, training sessions and race recaps. The channel is linked to organizer Hiroaki Matsunaga's events, including DEEP JAPAN ULTRA 100 and the Trail Runners Cup series, and posts regularly in Japanese.

Uploads include short training tips, race highlight recaps and long live streams of events. Viewers are likely to be adult Japanese runners who follow trail racing, with men as the larger share of an estimated audience. These figures are estimates, not platform-reported data.

The channel has no detected sponsorships. Based on its median of about 1,137 views, an integration is estimated at $150 to $250 per video, which works out to a CPM of roughly $20 to $35 per 1,000 views, compared with typical paid ad CPM of $10 to $30. Brands in outdoor apparel and running gear suited to trail events should consider booking it.

Written from TRAIL RUNNERS's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. TRAIL RUNNERS can edit or remove this page at any time.

Questions about TRAIL

How much does TRAIL RUNNERS charge for a sponsored video?

Based on its median long-form views of about 1,137, the estimated rate is $150 to $250 per video. The rate is a range estimated from view counts and is not a published price list.

What does TRAIL RUNNERS post about on YouTube?

The channel posts Japanese-language trail running content, including race recaps from its own events, live streams, and short training and recovery tips aimed at trail runners.

How do I contact TRAIL RUNNERS for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked. The channel's public description also lists a contact email for business inquiries.

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