Телеканал КЛЮЧ (@tv_kluch), a Russian television channel and YouTube channel covering travel, food, self-development, family and relationships for urban audiences. About 46,000 subscribers and roughly 19,000 median views per video, with around 50 uploads a year and a rate of about $370 to $660 per sponsored video. One distinctive detail: its recurring 'Тайны забытых рецептов' culinary travel series.
Russian city-travel and food channel with steady 19,000 median views
- Median of 18,880 views per video across 614 uploads since 2019
- Around 50 uploads a year, with recent long-form episodes from 35 to 55 minutes
- Sponsored integration estimated at $370 to $660 per long-form video, or $75 to $150 per Short (minimum $150 to $250)
Brand fit report
Content
- Formats
- long-form docuseries, interview talk show, short vertical clips
- Tone
- curious, conversational
- Language
- Russian
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- 8 to 12 minutes for shorts-style clips under 60 seconds; long-form episodes run about 35 to 55 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers food, travel and interviews; the 'Ярлыки на карте' series on city stereotypes is light and humorous with no flagged material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 69 / 100
Public rule, same for everyone. How it works.
Recent videos
▶КЁНИГСБЕРГСКИЙ ФЛЕК: ищем рецепт средневекового фастфуда в К · 29k views
▶Уличная еда, выбор сари и чистка ушей — как стать своей в Де · 41k views
▶Мы в британской столице Индии! В городе Калькутта! 🇮🇳 #клю · 840 viewsLast three uploads, latest 9 days ago.
Мы – телеканал про интересы современных горожан: путешествия, еда, саморазвитие, семья и отношения. Смотри Ключ и по телевизору: МТС – кнопка 483 Ростелеком – кнопка 241 билайн тв – кнопка 328 Дом.ру – кнопка 410 Мегафон ТВ – кнопка 404 WiFire – кнопка 101 Телекарта – кнопка 187 АКАДО – кнопка 70 Мы есть в Start, Wink и Peers.TV Подпишись на нас в соцсетях и узнавай о премьерах: https://vk.com/tvkluch https://t.me/kluchtv https://ok.ru/telekanalk/ https://www.tiktok.com/@kluch.tv https://dzen.ru/kluchtv Наш сайт: https://kluch.tv/ Регистрация РКН: https://www.gosuslugi.ru/snet/673a376
About Телеканал КЛЮЧ
Телеканал КЛЮЧ (@tv_kluch) is a Russian television channel that also publishes on YouTube, operating from Moscow and producing content about urban life, travel, food, self-development and family. Per its website (kluch.tv), the channel describes itself as a channel for urban audiences who want to manage change consciously. The YouTube channel has about 46,000 subscribers and a median of roughly 18,900 views per video, with around 50 uploads over the past year.
The content mixes long-form docuseries such as 'Тайны забытых рецептов', city-stereotype episodes from 'Ярлыки на карте', and interview shows like '5 книг', plus short vertical clips. Viewers are estimated to be mostly Russian-speaking adults aged 25 to 44, though this is an estimate. The channel shows no sponsored content in recent uploads.
Brands in food, hospitality and regional travel can book the channel at an estimated $370 to $660 per long-form video, roughly $20 to $35 per 1,000 median views, compared with the typical $10 to $30 CPM for paid ads.
Written from Телеканал КЛЮЧ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Телеканал КЛЮЧ can edit or remove this page at any time.
Questions about Телеканал
How much does Телеканал КЛЮЧ charge for a sponsored video?
Based on its median of about 18,900 views on long-form videos, an estimated sponsored integration costs $370 to $660 per video, using a $20 to $35 per 1,000 views rate. Shorts are priced lower, at about $75 to $150. Exact rates depend on format and usage rights.
What does Телеканал КЛЮЧ post about on YouTube?
The channel posts long-form travel and food docuseries about Russian cities, interview talk shows with writers and public figures, and short clips about restaurant openings and city life. Topics center on food, travel, entertainment and everyday lifestyle.
How do I contact Телеканал КЛЮЧ for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability once the contact unlocks.
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