Starbooked

Tyson® Brand (@tysonbrand), a US food company channel, posts short recipe clips, snack ideas and ad spots for chicken and pork products. The channel has about 97,400 subscribers and roughly 1,300 median views per video, with 16 uploads in the past year. Sponsored integrations cost $150 to $250 per video, reflecting Shorts-heavy reach.

Why brands book Tyson®

Brand-owned food channel with high Shorts reach for chicken and pork campaigns

  • About 97,400 subscribers and 40.8 million lifetime views
  • Median of roughly 1,300 views per video, with some clips above 30,000
  • Shorts make up 98% of uploads, averaging 11-second median length
Best forawareness campaignsfrozen food launches
Watch forThis is the brand's own channel, so it is not an independent creator and may not suit third-party endorsement goals.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink85%
Lifestyle15%
Formats
short recipe clips, product ad spots, brand promotional shorts
Tone
upbeat, casual
Language
English
On camera
No, voiceover and b-roll
Production
Studio quality
Typical length
under 60 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.1%
Likes and comments per view on recent videos
Audience asks abouthow to make the recipe shownwhich Tyson products are usedwhere to buy the products
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
50%women
50%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
Tyson
Categories promoted
frozen chicken, pork products, snack foods
Affiliate links
No

The channel is the brand's own account, so its videos are owned brand content rather than third-party sponsorships; the dossier lists no sponsored disclosures in recent videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles such as 'Loaded BBQ Chicken Baked Potato' and 'Who on the team can eat the most Razorback Nuggerts?' are routine food and sports content with no concerning material.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube97k1.3k11

Benchmark score: 32 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days11 / 30
Reach Followers on the main platform19 / 20

Recent videos

▶Chicken Tikka Masala Stacked Wrap​ · 1.5k views▶Tyson® Chicken Nuggets to the rescue for an easy after-schoo · 1.5k views▶Loaded BBQ Chicken Baked Potato​ · 1.5k views

Last three uploads, latest 16 days ago.

🍗+🌎=♾️ Always Been Tyson™
Tyson® Brand's own profile description on YouTube

Are you Tyson® Brand? Claim or remove this profile.

About Tyson® Brand

Tyson® Brand (@tysonbrand) is the official YouTube channel of the US food company Tyson, which has run the account since June 2016. It posts mostly short vertical clips: quick recipes such as stacked wraps and loaded baked potatoes, snack ideas for after school, grilling content and product spots for chicken and pork items. The channel has about 97,400 subscribers and 102 uploads, and it has been active with 16 uploads in the past year.

The audience is estimated, not measured, and appears to be US-based adults interested in quick family dinners and game-day food. Median views are around 1,300 per video, and the channel is driven by a few spots that reach tens of thousands of views.

This channel is owned by the brand rather than an independent creator, so it is not a typical micro creator booking. Brands looking at it should expect the content to sell Tyson products directly. For third-party creator sponsorships, the Starbooked rate for comparable Shorts-heavy channels is $4 to $8 CPM, against $10 to $30 for paid ads.

Written from Tyson® Brand's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Tyson® Brand can edit or remove this page at any time.

Questions about Tyson®

How much does Tyson® Brand charge for a sponsored video?

Tyson® Brand is the company's own channel, so it does not run third-party sponsorships. Based on its Shorts-heavy reach of about 1,300 median views, a comparable third-party integration would cost roughly $150 to $250 per video at $4 to $8 per 1,000 views.

What does Tyson® Brand post about on YouTube?

The channel posts short recipe videos, snack and dinner ideas, grilling clips and product spots for Tyson chicken and pork items. Most uploads run under 60 seconds and are made for vertical Shorts viewing.

How do I contact Tyson® Brand for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is a brand-owned account, so direct partnership requests should go through the company's marketing team.

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