Ho-tate (@元ボス猫ほたて), a Japan-based channel run by a cat owner, features Hotate, a rescued male cat with a playful personality, along with a rescued yellow caterpillar. The channel has about 38,800 subscribers and a median of roughly 40,000 views per video, uploading around two videos per month. Sponsored integrations are estimated at $150 to $250 per video.
Japanese pet channel with 40,000 median views and an engaged, loyal audience
- Median of about 39,700 views per video across 30 recent uploads
- Engagement rate of 6.3 percent, with like rate near 6 percent
- Shorts share is 10 percent, so most videos are long-form at $20 to $35 CPM
Brand fit report
Content
- Formats
- short clip compilations, vlog-style pet videos, livestream
- Tone
- playful, affectionate
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 1 to 5 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- pet food
- Affiliate links
- No
The description of 'お昼寝姿が可愛すぎるイエローイモムシ' and 'この世の食べ物は全て自分のものだと思ってるアザラシ' carries a 三ツ星ファーム (Mitsuboshi Farm) sponsor credit for a pet food product bundle.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is gentle pet footage; the titles '殴られる5秒前のアザラシ' and '寝てる隙に爪を切られるアザラシ' are playful rather than harmful.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 58 / 100
Public rule, same for everyone. How it works.
Recent videos
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▶Last three uploads, latest 103 days ago.
〜プロフィール〜 ⚫︎名前→ほたて♂ ⚫︎年齢→2022/5/7に保護 保護当時推定6歳 ⚫︎性格→甘えん坊でおっとり、女子には弱い ⚫︎体重→7.8kg ⚫︎好物→ふりかけご飯（ささみが特に好き） 😼猫エイズキャリアですけどなにか？ 😼背中に10円ハゲありますけどなにか？ （保護当初から大きな傷跡があり、そこがハゲているだけなのでストレス性のものではありません） _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ ▼関連チャンネル 「猫ですけどなにか？」 https://youtube.com/channel/UC-yqf8zufdTNd-3OwuSnoUg?si=f5iTmx-l42R278zy ▼Instagram https://instagram.com/neko.desukedonanika?igshid=YmMyMTA2M2Y= ▼お問い合わせ nekonekooooo22@gmail.com _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 🦭「とりあえずまずはチャンネル登録者300万人目指してます！」
About 俺、ほたて
Ho-tate (@元ボス猫ほたて) is a Japanese YouTube channel that posts videos about Hotate, a rescued male cat, along with a yellow caterpillar and other pets. The videos are mostly short clips and vlog-style footage with a playful, affectionate tone, and typically run one to five minutes. Recent uploads have a median of about 40,000 views.
The audience is estimated to be mostly Japanese-speaking pet owners, with women likely making up the larger share. These figures are estimates based on the content and language, not verified analytics.
Brands in pet food have worked with the channel, as in a sponsored Mitsuboshi Farm integration. Sponsored integrations are estimated at $150 to $250 per video, which equals roughly $4 to $6 CPM, well below the $10 to $30 typical for paid ads. Pet food and supplies brands targeting Japanese owners should consider booking.
Written from 俺、ほたて 's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 俺、ほたて can edit or remove this page at any time.
Questions about 俺、ほたて
How much does 俺、ほたて charge for a sponsored video?
Sponsored integrations are estimated at $150 to $250 per video based on a median of about 40,000 views. The cost is a rough guide, not a fixed rate, and is lower than paid ad CPMs of $10 to $30.
What does 俺、ほたて post about on YouTube?
The channel posts short clips and vlog-style videos about Hotate, a rescued male cat, and a yellow caterpillar. The content is playful and affectionate, with most videos running one to five minutes in Japanese.
How do I contact 俺、ほたて for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.
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