Down By The River - Fly Tying Videos
Umberto Oreglini (@umbertooreglinidbtr), based in Italy, makes fly tying tutorials focused on classic dry flies such as Catskill-style patterns. The channel has about 5,700 subscribers and a median of roughly 2,000 views per video. Uploads have stopped; the last video is over a year old. Sponsored integrations are estimated at $150 to $250 per video. Oreglini co-owns the 54 Dean Street fly fishing shop, according to his website.
Niche dry fly tying tutorials for an engaged, mostly older fly fishing audience
- Median of about 1,985 views per video across the last 30 uploads
- Top video, Lunn's Particular, reached 5,791 views with 31 comments
- Each tutorial lists exact hooks, threads and materials, which suits product-linked campaigns
Brand fit report
Content
- Formats
- step-by-step tying tutorial, material list in description, product-linked tutorial
- Tone
- patient, technical
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 6 to 12 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- fly tying materials, fly fishing gear
- Affiliate links
- No
Descriptions link to Semperfli thread and Partridge hooks sold by the creator's own shop, 54 Dean Street; no sponsorship disclosures found in the last 30 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content found in the recent video titles or descriptions, which cover fly tying patterns only.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 44 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Beaverkill Red Fox - Catskill Dry Fly · 1.9k views
▶Cahill Quill - Catskill Dry Fly · 2.4k views
▶Able Mable - Ed Van Put Catskill Dry Fly · 1.6k viewsLast three uploads, latest 568 days ago.
Born in Pescara in 1984, my journey into the world of fishing began at the age of six, thanks to my father’s guidance. Over the years, I explored various forms of fishing until I discovered the captivating art of Fly Fishing. Little did I know that this discovery would shape my life in profound ways. I quickly developed a deep passion for the intricate craft of fly-tying, immersing myself in the culture by attending numerous fairs, connecting with fellow enthusiasts, and tirelessly perfecting my fly-tying skills. Today, I am proud to be a co-owner of 54 Dean Street a prominent Fly-Fishing sho
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About Down By The River - Fly Tying Videos
Umberto Oreglini runs the Down By The River channel, which posts fly tying tutorials focused on classic dry flies, especially Catskill-style patterns. Videos are typically 6 to 12 minutes, filmed without a presenter on camera, and each lists its hook, thread and materials in the description. According to his website, Oreglini co-owns the 54 Dean Street fly shop in Italy.
The channel has about 5,700 subscribers and a median of roughly 2,000 views per video. The audience is estimated to be mostly English-speaking and older, with a large share of fly tyers in the United States, Italy and the United Kingdom. These figures are estimates based on video metadata, not verified analytics.
Brands that sell fly tying materials or fly fishing gear may find this channel a fit for product-linked tutorials. Based on median views, a sponsored integration is estimated at $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 views, compared with $10 to $30 for typical paid ads. Because uploads have paused, brands should confirm the creator is still active before booking.
Written from Down By The River - Fly Tying Videos's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Down By The River - Fly Tying Videos can edit or remove this page at any time.
Questions about Down
How much does Umberto Oreglini charge for a sponsored video?
Based on a median of about 2,000 views per long-form video, a sponsored integration is estimated at $150 to $250 per video. That is a CPM of $20 to $35 per 1,000 views. Rates are estimates, not a published price list.
What does Umberto Oreglini post about on YouTube?
He posts step-by-step fly tying tutorials, mostly for classic dry flies such as Catskill-style patterns and some nymphs. Each video lists the hooks, threads and materials used. Uploads have been inactive for over a year.
How do I contact Umberto Oreglini for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked. Confirm current activity first, since the channel has had no uploads in over a year.
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