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Unhedged

Podcast · shows.acast.com/unhedged · EN
Hosted by Katie Martin, Robert Armstrong

Unhedged, published by the Financial Times, has Katie Martin and Robert Armstrong explain the big ideas behind current finance and markets. With 347 episodes released every Tuesday and Thursday, episodes run about 22 minutes. Estimated downloads are 20,000 to 50,000 per episode (estimated), with a suggested rate of $360 to $1,250 per episode.

Why brands sponsor Unhedged

Financial Times business audience hears two markets commentators twice weekly

  • Episodes run about 22 minutes on a Tuesday and Thursday schedule, with 347 episodes in the feed
  • Apple Podcasts rating of 4.6 from 199 ratings, with 174 five-star reviews
  • Covers investing, central banks, oil and the AI boom, topics suited to finance-minded listeners
Best forfintech and investing appsfinancial education and wealth products
Watch forOwned by the Financial Times, so sponsor placement may need publisher approval and a premium budget.

Brand fit report

Content

Topics, IAB taxonomy
Business and Finance70%
Economics20%
Politics10%
Formats
co-hosted discussion, news analysis, live recording
Tone
analytical, witty
Language
English
Production
Studio production
Typical length
20 to 25 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–50k
Estimated, confidence 60%: 199 Apple ratings suggest the 200 to 1,000 band, shifted up for a show with 347 episodes, Financial Times publisher, and Podcast Index popularity 9.
Audience asks aboutWhat is driving the AI boom and its risksHow rates, bonds and oil affect marketsWhether stock picking still makes sense
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
35%women
65%men
Countries
🇬🇧 United Kingdom35%
🇺🇸 United States35%
Other30%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Financial Times
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the Financial Times is the publisher and owner, not a sponsor.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles cover markets, central banks and US midterms with no explicit flag; political content appears in titles such as 'Mortgages, diesel and the US midterms'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

EpisodeDateLength
The AI boom stumbles2026-10-1523 min
Mortgages, diesel and the US midterms2026-10-1320 min
Is France too blasé about borrowing costs?2026-10-0822 min
There is only one trade2026-10-0620 min
Hyperscale my debt!2026-10-0120 min
An ode to stock picking2026-09-2919 min

Last six episodes from the show's feed, latest 4 days ago, a new one about every 2 days.

Katie Martin, Robert Armstrong and other markets nerds at the Financial Times explain the big ideas behind what’s happening in finance right now. Every Tuesday and Thursday. Hosted on Acast. See acast.com/privacy for more information.
Unhedged's own show description from the podcast feed

Do you make Unhedged? Claim or remove this page.

About Unhedged

Unhedged is a markets podcast published by the Financial Times and hosted by Katie Martin and Robert Armstrong. Per the feed and Apple Podcasts, the show explains the big ideas behind current finance, with 347 episodes released every Tuesday and Thursday. Typical episodes run about 22 minutes.

Apple Podcasts lists a 4.6 average rating from 199 ratings, with 174 five-star reviews. Listeners are likely finance professionals, investors and business readers, though audience figures here are estimates, not published download data. Estimated downloads are 20,000 to 50,000 per episode.

No sponsors appear in the feed, and the Financial Times is the publisher. At an estimated $360 to $1,250 per episode for a host-read mid-roll, the show suits fintech, investing and financial education brands with a premium budget.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Unhedged can edit or remove this page at any time.

Questions about Unhedged

How much does Unhedged charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 50,000 per episode, a host-read mid-roll is roughly $360 to $1,250 per episode. Actual pricing depends on the publisher's terms.

What is Unhedged about?

Unhedged is a Financial Times podcast where Katie Martin and Robert Armstrong explain the major ideas behind current markets, investing, central banks and economic news.

How do I contact Unhedged about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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