University of Minnesota
University of Minnesota (@universityofminnesota) is the official YouTube channel of a public research university in Minnesota, United States. It publishes about 50 short videos a year with roughly 17,100 subscribers and median views around 276. Uploads run close to weekly, with Shorts making up over half the output. Estimated sponsored integration rate is $150 to $250 per video.
Reach Minnesota's education-minded audience through a 175-year-old public university channel
- About 17,100 subscribers and 15.6 million lifetime views on a channel with 1,100 uploads
- Top recent video 'Lettuce Club at the University of Minnesota' reached 20,481 views, far above the 276 median
- Median Shorts-driven video runs 54 seconds, suited to quick product or service messages
Brand fit report
Content
- Formats
- Shorts, interview episodes, campus b-roll
- Tone
- informative, upbeat
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds to about 2 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is institutional and campus-focused, with a president interview series that touches on state policy and funding, such as 'Minnesota Conversations: Paul and Heather Wright'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 17k | 276 | 19 |
Benchmark score: 24 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Minnesota Conversations: Paul and Heather Wright, owners of · 104 views
▶Fall colors on the University of Minnesota Twin Cities Campu · 228 views
▶The Energy for Change: 175 Years at the University of Minnes · 857 viewsLast three uploads, latest 2 days ago.
The University of Minnesota is one of the most comprehensive public research universities in the United States and ranks among the most prestigious. It is both the state land-grant university, with a strong tradition of education and public service, and the state's primary research university, with faculty of national and international reputation. Founded in 1851, the University of Minnesota has five campuses—Twin Cities, Duluth, Morris, Rochester and Crookston. This channel is managed by the Office of University Relations. Contact: urelate@umn.edu. © 2014 Regents of the University of Minn
Are you University of Minnesota? Claim or remove this profile.
About University of Minnesota
University of Minnesota is the official YouTube channel of a public research university with five campuses in Minnesota, founded in 1851. The channel posts short Shorts, campus b-roll, and interview episodes from the Office of University Relations, with about 50 uploads over the past year. Based on channel data, the audience is likely made up of prospective and current students, alumni, and Minnesota residents, though this is an estimate.
The channel has about 17,100 subscribers and a median of around 276 views per video, with a few outliers such as a campus tradition video that drew over 20,000 views. No sponsored content appears in recent uploads. The channel's own materials show no brand partnerships, so it is not a typical creator for paid integrations.
Estimated sponsored integration rates are $150 to $250 per video, which works out to roughly $20 to $35 per 1,000 views on long-form content. Paid ads typically run $10 to $30 CPM, so this is a higher-cost option that suits education brands seeking authoritative placement.
Written from University of Minnesota's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. University of Minnesota can edit or remove this page at any time.
Questions about University
How much does University of Minnesota charge for a sponsored video?
Estimated sponsored integration rates are $150 to $250 per video based on a median of around 276 views. The channel has no recent sponsored content, so any deal would be unusual and subject to institutional approval.
What does University of Minnesota post about on YouTube?
The channel posts short videos about campus life, university research, student projects, and president Rebecca Cunningham's visits across Minnesota. Most uploads are under two minutes and many are Shorts.
How do I contact University of Minnesota for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is run by the university's Office of University Relations, so a deal is unlikely without institutional approval.
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