Starbooked

UN Story (@unstory), a United Nations explainer channel based in the US, makes documentaries and expert guides on climate, development and human rights. It has about 18,600 subscribers, a median of roughly 2,300 views per video and 193 uploads. Uploads have paused for over two years. Sponsored integrations are rated at $20 to $35 per 1,000 median views, mostly on long-form.

Why brands book UN

Institutional explainers reaching a steady, globally spread audience of policy-minded viewers

  • Median of about 2,310 views per video across 193 uploads
  • Top video 'How to Build a Sustainable Home' drew over 1 million views
  • Shorts make up 40 percent of recent uploads, with a median runtime of 103 seconds
Best fornonprofit and development awareness campaignssustainability brands seeking credible context
Watch forNo uploads in the past two years, and political and conflict topics limit commercial fit.

Brand fit report

Content

Topics, IAB taxonomy
Politics55%
Society45%
Formats
short documentary, expert interview, animated explainer, news reporting
Tone
informative, serious
Language
English
On camera
Yes, talking head
Production
Studio quality
Typical length
1 to 2 minutes for Shorts, 5 to 19 minutes for long-form

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement1.7%
Likes and comments per view on recent videos
Audience asks abouthow the United Nations funds and operateswhat is happening in conflict zones like Sudan and Gazahow UN agencies respond to climate and health crises
Age
25%18-24
30%25-34
20%35-44
25%45+
Gender
50%women
50%men
Countries
🇺🇸 United States20%
🇬🇧 United Kingdom10%
🇮🇳 India10%
LanguagesEnglish 100%

Commercial

2%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Family friendly
Several titles cover war and violence, such as 'War in Sudan: Reporting From The Frontlines' and 'Gaza: The world should be ashamed', and political content is central to the channel.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube19k2.3k0

Benchmark score: 19 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers16 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 800 days ago.

UN Story is the official YouTube page for United Nations explainers, documentaries and expert-based guides about the issues that matter most to our world. Our producers give you unique access to underreported stories and shed light on environmental issues, women's empowerment, misinformation, global youth, hate speech and more. COPYRIGHT © UNITED NATIONS unvideo@un.org
UN Story's own profile description on YouTube

Are you UN Story? Claim or remove this profile.

About UN Story

UN Story is the official YouTube channel of the United Nations, publishing explainers, short documentaries and expert-led guides on climate, women's empowerment, misinformation, humanitarian crises and human rights. Recent uploads are sparse, with none in the past year. Most videos are long-form, typically five to nineteen minutes, with some Shorts under two minutes.

Audience size is estimated from channel data: about 18,600 subscribers and a median of roughly 2,300 views per video, with occasional spikes such as over one million views for a sustainable housing story. Viewers are likely global, policy-minded and English-speaking, though this is an estimate.

Brand deals are not a typical part of this channel, and sponsored content is rare. Based on the view median, a sponsored video would fall around $50 to $80 at the rate of $20 to $35 per 1,000 median views, which compares with paid ads at $10 to $30 CPM. Best suited to nonprofits and sustainability brands.

Written from UN Story's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. UN Story can edit or remove this page at any time.

Questions about UN

How much does UN Story charge for a sponsored video?

Based on a median of about 2,300 views, a sponsored video is estimated at $50 to $80 per video, using a $20 to $35 CPM range. Rates are estimated from channel data, and the channel has rarely done sponsored work.

What does UN Story post about on YouTube?

UN Story posts United Nations explainers and short documentaries on climate, humanitarian crises, human rights, women's empowerment and global development. Content is expert-led and mostly in English, with a few Shorts under two minutes.

How do I contact UN Story for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked. The channel lists unvideo@un.org in its public description.

Similar creators

YouTube and other creators in united nations, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
bibliotecacepal@bibliotecacepal · CL
institutional historyunited nations1.5k37$150–25033