Upgrade is a weekly technology show hosted by Jason Snell and Myke Hurley, produced by Relay, covering how devices and streaming services shape daily life. With 640 episodes since 2014, it runs about every seven days with typical episodes of roughly 90 to 115 minutes. Estimated downloads per episode are 20,000 to 80,000 (estimated), with a host-read rate of about $360 to $2,000 per episode.
Weekly Apple and tech audience with 640 episodes of trusted, long-running commentary
- Over 1,200 Apple Podcasts ratings with a 4.5 average signals a loyal listener base.
- Weekly episodes of roughly 90 to 115 minutes give repeated exposure across a long back catalogue.
- Technology-focused listeners are a natural fit for consumer electronics, software and accessories.
Brand fit report
Content
- Formats
- co-hosted banter, interview, news commentary
- Tone
- conversational, knowledgeable
- Language
- English
- Production
- Studio production
- Typical length
- 85 to 115 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; no funding links are listed.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Feed is not flagged explicit and recent titles are about devices, software and industry news, with no adult or violent themes.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | relay.fm/upgrade |
| Apple Podcasts | podcasts.apple.com/podcast/id918152703 |
| RSS feed | relay.fm/upgrade/feed |
Benchmark score: 98 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| 641: A Fashion Chimney | 2026-10-13 | 1 h 40 min |
| 640: Moving Through Space | 2026-10-05 | 1 h 32 min |
| 639: I Know How to Go to Sleep | 2026-09-28 | 1 h 31 min |
| 638: I Stared Directly into the M6 | 2026-09-21 | 1 h 52 min |
| 637: My Job Is to Eat the Marshmallow | 2026-09-14 | 1 h 38 min |
| 636: Opening a Book Backward | 2026-09-09 | 1 h 52 min |
Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.
Upgrade looks at how technology shapes our lives, from the devices in our hands and pockets to the streaming services that keep us entertained. Hosted by Jason Snell and Myke Hurley.
About Upgrade
Upgrade is a long-running technology podcast hosted by Jason Snell and Myke Hurley and published by Relay. According to the feed and the show description, it looks at how technology shapes daily life, from personal devices to streaming services. The show has 640 episodes and releases roughly every seven days, with episodes typically running 85 to 115 minutes.
Apple Podcasts lists about 1,246 ratings with a 4.5 average, which we use as the main signal for audience size. Based on that and the show's age and cadence, we estimate 20,000 to 80,000 downloads per episode. These audience figures are estimates, not publisher data. Listeners are likely technology enthusiasts and consumers interested in Apple hardware and software, and the feed shows no sponsors so far.
At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $360 to $2,000 per episode. The show suits consumer electronics, software and accessory brands seeking a dedicated tech audience. Sources: the RSS feed, the show's Relay page and Apple Podcasts.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Upgrade can edit or remove this page at any time.
Questions about Upgrade
How much does Upgrade charge for a podcast sponsorship?
Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at about $360 to $2,000 per episode. Final pricing depends on the agreed package and the show's own terms.
What is Upgrade about?
Upgrade is a weekly technology podcast hosted by Jason Snell and Myke Hurley. It covers devices, software, streaming services and the tech industry, with a strong focus on Apple products and news.
How do I contact Upgrade about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.
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