裏ワザ倶楽部 (@urawazaclub), a Japanese life-hack channel based in JP, posts short household tip videos with about 21,200 subscribers and roughly 15,000 median views per video. Uploads have stopped; the last video dates from late 2023. Sponsored integrations would be priced at about $4 to $8 per 1,000 median views, roughly $150 to $250 per video. One distinctive detail: the channel is run alongside the TV show Itoke no Shokutaku.
Japanese household tip channel with 15,000 median views per video
- About 21,200 subscribers and 3.2 million lifetime views
- Median views near 15,000, with top uploads reaching about 74,000
- Shorts make up 62% of uploads, a cheap format for brand tie-ins
Brand fit report
Content
- Formats
- short tip demonstrations, how-to clips with on-screen steps, TV show tie-in segments
- Tone
- practical, cheerful
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds to about 3 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Household tip content with no flagged titles; a few tips involve kitchen tools and food safety, handled in a calm way.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 54 / 100
Public rule, same for everyone. How it works.
Recent videos
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『裏ワザ倶楽部』は、裏ワザを皆んなで楽しむコミュニティです。「便利」「役立つ」「楽しい」…「伊東家の食卓」で生まれた数々のお役立ち裏ワザのご紹介はもちろん、皆さんの声を元に新しい裏ワザの実験・検証・開発をしていきます。ご一緒に裏ワザで毎日の生活を楽しみましょう！ Our Urawaza Club is the information platform to share Life Hacks with people from all over the world. ライフハックチャンネル『裏ワザ倶楽部』 会長・伊東四朗 運営・雨宮秀彦（TVディレクター 「伊東家の食卓」企画/総合演出） 【皆さんの参加をお待ちしています！】 裏ワザをやってみた感想、やり方を詳しく知りたい裏ワザのリクエストなど、どんなことでも結構ですのでどんどんコメントを投稿してご参加ください！ もちろん、新しい裏ワザやアイデアなどもお待ちしています！ 皆さんからの声を元に、裏ワザの実験、検証、開発など、色々な動画を作っていきます。もちろん「伊東家の食卓」の番組ウラ話なども紹介していきます。 ※ご意見や投稿は、YouTubeのコメント欄またはTwitterにお願いします。 裏ワザ倶楽部 Twitter（@urawaza_club) https://twitter.com/urawaza_club ※お問い合
About 裏ワザ倶楽部
裏ワザ倶楽部 is a Japanese YouTube channel (@urawazaclub) that publishes short life-hack demonstrations on cooking, cleaning, and everyday household problems. The channel has about 21,200 subscribers and a median of roughly 15,000 views per video. Most of its content is in Japanese, and the videos are mostly under a minute, with Shorts making up about 62% of uploads.
The channel is run by a TV director connected to the program 伊东家の食卓 and is presented as a community where viewers send requests and tips. Its audience is likely adults in Japan, estimated to lean toward those aged 35 and older. These are estimates based on content type and not platform analytics. No sponsorship disclosures appear in recent uploads.
Brands selling kitchen, cleaning, or household products who want a Japanese audience may find this channel useful. At an estimated $4 to $8 CPM equivalent per 1,000 median views, a sponsored video would cost about $150 to $250. That compares with typical paid-ad CPMs of $10 to $30.
Written from 裏ワザ倶楽部's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 裏ワザ倶楽部 can edit or remove this page at any time.
Questions about 裏ワザ倶楽部
How much does 裏ワザ倶楽部 charge for a sponsored video?
Based on the channel's median views and its Shorts-heavy upload mix, an estimated sponsored video would cost about $150 to $250 per video. This is a rule-of-thumb range, not a published rate card. Contact details unlock on Starbooked for $0.80.
What does 裏ワザ倶楽部 post about on YouTube?
The channel posts short Japanese life-hack videos about cooking, cleaning, and everyday household problems, such as peeling boiled eggs, opening bottle lids, and cutting wrap. Many clips are under a minute and show a single trick step by step.
How do I contact 裏ワザ倶楽部 for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel's listed business contact is for interviews and inquiries. Boosted creators can be booked through Starbooked, so check the boost status before reaching out.
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