Starbooked

Urbanex Ninja (@urbanexninja) is a Finnish urban exploration channel covering abandoned houses, factories and mines in Finland. With about 11,500 subscribers and median views near 12,700, it posts sporadically, with two uploads in the past year. Sponsored integrations are estimated at $450 to $450 per video, based on long-form median views. The channel is known for its historical stories behind each abandoned site.

Why brands book Urbanex

Finland's abandoned places, with a loyal audience of 11,500 subscribers

  • Median views of about 12,700 per video across 263 uploads
  • Engagement rate of 1.37 percent, with comments tied to historical stories
  • Videos average about 5 minutes, with a Finnish-speaking audience of about 90 percent
Best foroutdoor and travel gear brandslocal Finnish tourism or heritage campaigns
Watch forUpload pace has slowed to two videos in the past year, and the audience is almost entirely Finnish-speaking.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Travel20%
History10%
Formats
long-form location documentaries, Instagram Live recordings, short teasers and Shorts
Tone
mysterious, narrative
Language
FI
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
5 to 10 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement1.4%
Likes and comments per view on recent videos
Audience asks aboutwhere the abandoned location is and whether it can be visitedthe history of the building or its former residentshow the team gets access and stays safe during exploration
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
35%women
65%men
Countries
Finland90%
🇸🇪 Sweden3%
Estonia2%
LanguagesFinnish 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Content covers vandalism and dangerous, unsanctioned entry into derelict buildings, e.g. 'Hylätty koulukoti – Suomen laitostoiminnan kauhun vuodet' covers a historical institution with harsh subject matter.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube12k13k0
X–––
Instagram–––
TikTok–––

Benchmark score: 52 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 119 days ago.

Hylätyt talot, tehtaat ja autiotalot. Suomi on täynnä mysteerejä - jonkun täytyy vain löytää ne. Esittelemme videoita ja tarinoita hylätyistä ja autioiksi ajautuneista paikoista. Hylättyjä kerrostaloja, tehtaita, autiotaloja, varastoja jne. Me olemme urbaaneja löytöretkeilijöitä, joita viehättää autiot kohtalot sekä tarinat niiden takana. Monista videoistamme löytyy nettisivuiltamme lisätietoa. Anna vinkki hylätystä paikasta, josta voisimme tehdä videon. Laita vinkki esimerkiksi viestinä Instagramiin, nettisivuillemme tai Facebookiin. ------------- Haluatko nähdä videoita ennen julkaisua? L
Urbanex Ninja's own profile description on YouTube

Are you Urbanex Ninja? Claim or remove this profile.

About Urbanex Ninja

Urbanex Ninja is a Finnish urban exploration channel run by a team that documents abandoned houses, factories, mines and bunkers across Finland. Videos mix location visits with research into each site's history, often focusing on former residents or the events that led to abandonment. Website text names the channel as a Finnish travel guide, with a tagline about hidden places. Uploads are irregular and currently sparse.

Most viewers are estimated to be Finnish-speaking men aged 25 to 44 with an interest in history, travel and exploration. Median views sit near 12,700 per video, and the channel has about 11,500 subscribers. Engagement is steady for a channel of this size, and comments tend to ask about locations and backstories.

Brands with outdoor, travel or Finnish heritage products may find a fit here. Based on median long-form views, the estimated integration rate is $450 per video, which works out to $20 to $35 CPM, compared with $10 to $30 CPM for paid ads.

Written from Urbanex Ninja's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Urbanex Ninja can edit or remove this page at any time.

Questions about Urbanex

How much does Urbanex Ninja charge for a sponsored video?

Based on a median of about 12,700 views per long-form video, a sponsored integration is estimated at $450 per video. The estimate uses a rate of $20 to $35 per 1,000 median views, so the range is roughly $250 to $450. Contact details unlock on Starbooked for $0.80.

What does Urbanex Ninja post about on YouTube?

The channel posts documentary-style videos about abandoned houses, factories, mines and bunkers in Finland. Each video usually covers one location and the history behind it, often focusing on former residents. Some uploads are shorter teasers or Instagram Live recordings.

How do I contact Urbanex Ninja for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel's website and social profiles are also listed publicly. Boosted creators can be booked through Starbooked.

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