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Urlaubsguru

@urlaubsguruofficial · DE · DE

Urlaubsguru (@urlaubsguruofficial), a German travel brand based in Holzwickede, Germany, publishes short vertical travel clips on YouTube. The channel has about 31,700 subscribers and a median of roughly 1,300 views per video, with about 50 uploads a year. Sponsored integrations are estimated at $150 to $250 per video, given its Shorts-heavy catalog.

Why brands book Urlaubsguru

German travel channel with 31,700 subscribers and steady holiday-planning reach

  • Median of about 1,300 views per video across the last 30 uploads
  • About 50 uploads a year, with near-daily posting in the last 90 days
  • Estimated $150 to $250 per video, roughly $115 to $190 CPM equivalent on Shorts, against a typical $10 to $30 paid CPM
Best fortravel brands seeking German-speaking audienceshotel and resort awareness campaignsbooking app downloads
Watch forMost content is the company's own travel offers, so competing travel sponsors may be limited.

Brand fit report

Content

Topics, IAB taxonomy
Travel85%
Hotels and Resorts10%
Shopping5%
Formats
vertical short destination clip, hotel review snippet, giveaway announcement
Tone
upbeat, inspirational
Language
German
On camera
No, voiceover and b-roll
Production
Studio quality
Typical length
under 30 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement1.0%
Likes and comments per view on recent videos
Audience asks aboutWhich destinations are worth visitingHow to find cheap package holidaysWhich hotels offer good value
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
60%women
40%men
Countries
🇩🇪 Germany85%
🇦🇹 Austria6%
🇨🇭 Switzerland5%
LanguagesGerman 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
package holidays, hotels, travel booking app, cruises
Affiliate links
No

Recent videos promote the company's own package holidays and app, and a giveaway with Robinson Club and Heritage Resorts, though no sponsorship disclosures were found in the recent videos; the channel itself is operated by the Urlaubsguru GmbH travel business, as stated on its website.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is destination and hotel promotion with no flagged themes in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube32k1.3k50
Instagram–––

Benchmark score: 41 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest 1 days ago.

Urlaubsguru ist eine 2012 gegründete Reiseplattform und Lifestyle-Marke. Das Unternehmen bietet ein breites Portfolio an Reiseangeboten mit attraktivem Preis-Leistungs-Verhältnis, das Pauschalreisen, Hotels, Ferienunterkünfte sowie Kurztrips und Kreuzfahrten umfasst. Als größte Social-Media-Brand im Reisebereich in Deutschland inspiriert Urlaubsguru täglich über eine halbe Million Reisebegeisterte. ► Website: https://www.urlaubsguru.de ► Instagram: https://www.instagram.com/urlaubsguru ► Facebook: https://www.facebook.com/derurlaubsguru ► App: https://www.urlaubsguru.de/info/app Impressum
Urlaubsguru's own profile description on YouTube

Are you Urlaubsguru? Claim or remove this profile.

About Urlaubsguru

Urlaubsguru is a German-language travel channel run by the Urlaubsguru GmbH travel platform, which says on its website that it is the largest travel brand on social media in Germany. The channel posts short vertical clips of destinations such as Hong Kong, Lapland, Mauritius and Egypt, along with hotel tips, holiday planning tips and giveaways. Audience size is estimated from the channel's 31,700 subscribers.

The channel uploads about 50 videos a year, mostly under 30 seconds, and its median video draws roughly 1,300 views. Viewers are likely German-speaking adults planning holidays, with the age and gender split estimated from content and not measured directly.

Brands in travel, hospitality and booking should consider this channel for awareness on Shorts. The estimated rate is $150 to $250 per video, which compares with a typical $10 to $30 paid-ad CPM; the sponsored rate works out to roughly $115 to $190 CPM on median views. Contact details are unlocked on Starbooked for $0.80.

Written from Urlaubsguru's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Urlaubsguru can edit or remove this page at any time.

Questions about Urlaubsguru

How much does Urlaubsguru charge for a sponsored video?

Based on a median of about 1,300 views on Shorts, a sponsored integration is estimated at $150 to $250 per video. That is an estimate from the rate rule, not a published price. Confirm the final figure directly with the channel before committing budget.

What does Urlaubsguru post about on YouTube?

Urlaubsguru posts short German-language travel clips about destinations, hotels, package holidays and cruises, plus giveaways and holiday-planning tips. Most videos run under 30 seconds and are formatted for vertical Shorts viewing.

How do I contact Urlaubsguru for a brand deal?

Contact details unlock on Starbooked for $0.80. Urlaubsguru is a boosted creator on Starbooked, so you can also book the channel for a sponsored video through Starbooked.

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